| Latest news | |  | | | | | Yahoo! has carried out a major restructure of its European marketing department and parted with its two most senior marketers in the region. | | |  | | | | | Sky added 40,000 TV customers in the final quarter of 2011 while pre-tax profits for the second half of the year rose 18% to £564m despite a 6% drop in ad revenues. | | |  | | | | | H&M, the Swedish fashion retailer, has unveiled its first Super Bowl TV ad, which stars football ace David Beckham. | | |  | | | | | Brit Insurance has axed its marketing and communications team, putting the future of its sponsorship of the England cricket team in doubt. | | |  | | | | | Outdoor advertising sites near the Olympic Park are to be sold to non-sponsors, marking a shift from previous rules. | | |  | | | | | Breast Cancer Care is to swap its pink-themed messaging for a more hard-hitting positioning, including the potential rebranding of its Pink Ribbonwalk fundraiser. | | |  | | | | | Pernod-Ricard is relaunching its absinthe brand with a campaign playing on its cultural influence, following last year's legalisation of the spirit in France after a nearly a century of prohibition. | | |  | | | | | Starbucks is to open its first outlets in India this year, as part of an agreement between the Seattle-based coffee chain and the Tata conglomerate. | | | | | Intelligence | |  | | | | | Several leading brands are targeting the burgeoning health data market, writes Sarah Shearman. | | |  | | | | | Engagement is one of the most over-used and misunderstood marketing metrics, writes Alan Mitchell. | | |  | | | | | Subway's UK head of marketing cites health and value as the main selling points that will broaden the chain's consumer base. | | |  | | | | | Household budgets might be tight but shoppers are focusing on value for money rather than cheap prices, writes Tim Eales, director of strategic insight, SymphonyIRI Group. | | | | | Opinion | |  | | | | | Despite tales of gloom and doom on the high street, people are still shopping - they are just doing it more intelligently, writes Gary Cole, commercial director, O2 Media. | | |  | | | | | Compared with Ben Allen, his opposite number at ITV, the incoming head of trading at Channel 4, Ed Chalmers, has been let off rather lightly on the nickname front. | | |  | | | | | You probably noticed the Wikipedia blackout last week. It, and many other sites, went dark in protest against the SOPA/PIPA legislation being discussed in Washington. | | | | | From the blogs | | | | | Dave Trott | | 30 January 2012, 11:11PM | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | Account Director | | Recruiter Dynamic New Alliances | | Salary Up to £45K | | Location London | | | | |  | | |
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