The Wall > Twitter set to hit 500 million

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Will behavioural signals in search be as controversial as social signals? Andrew Girdwood 16 January 2012, 2:36PM Last week the digital marketing world was rightly focused on CES and Google's latest evolution: Search plus Your World. I call it Search+ and it was in the headlines for all the right reasons. Twitter to hit 500 million accounts by February Polly Becker 16 January 2012, 1:50PM According to Twopchart the number of Twitter accounts is now up to 465 million registered accounts and it will hit the 500 million landmark on Febraury 25th. That’s around nine months after it passed the 300 million mark in May of last year. Labour MP Tom Harris forced to resign as Twitter tsar @gordonmacmillan 16 January 2012, 12:31PM Labour MP, Tom Harris, has been forced to resign as the party's new media adviser after he posted a ‘Downfall’ spoof with Hitler this time cast as Alex Salmond as he plots his bid for personal aggrandisement and Scottish independence. Can analytics give us a deeper understanding of digital itself? David Clugston 16 January 2012, 11:22AM Analytics can provide telling depth of insight into stand-alone digital performance. One example of this is digital path-to-purchase analysis. Last click attribution is the usual way of attributing sales to digital activity. If, for example, paid search is the last channel a consumer interacts with prior to purchase, then paid search, and only paid search, is attributed the sale for performance measurement purposes. Google calls angry Murdoch tweets "nonsense" @gordonmacmillan 16 January 2012, 10:55AM News Corporation CEO Rupert Murdoch is proving that he won’t be reined in when it comes to Twitter. Over the weekend he has been using his shiny new 140 character account to rail against the injustices of the world calling Google a “piracy leader” and opining that Barack Obama had thrown in “his lot with Silicon Valley paymasters”. He is starting to sound like one very hacked off media chairman whose vast PR machine can not keep him quiet. Greenpeace stirs wrath of car drivers in social media battle with VW Jennifer Whitehead 13 January 2012, 1:08PM Greenpeace appears to have stirred the wrath of some car enthusiasts in the process of taking Volkswagen to task over its deletion of negative comments on Facebook as part of its long running Star Wars themed campaign targeting the car firm. Facebook Metrics - Aaaarrrggghhhhh! Peter Wood 13 January 2012, 12:44PM Facebook insights. Dear oh dear. I've got to come out and say it – I've found their new and “improved" suite of analytics entirely perplexing, lacking in usefulness and extremely complex to explain, aggregate and apply to the real world. The week in Search? Plus Your World Stefan Hull 13 January 2012, 11:02AM Google has started the year by encouraging us to take more notice of our friends while simultaneously upsetting some of its other <cough> ‘friends’. The launch of Search Plus Your World on Tuesday makes sense of some of the moves we’ve seen over the past few months, notably the creation of the Google+ network and encrypted search via SSL connections. Facebook co-founder, interested in buying the leftish New Republic @gordonmacmillan 13 January 2012, 10:05AM Chris Hughes, one of Mark Zuckerberg’s roommates who helped found Facebook, is reported to be interested in buying US left-of-centre magazine The New Republic after it was reported earlier this week that the almost 100-year old title is looking for investors. Let's Get?the importance of bridging physical and digital Lloyd Salmons 13 January 2012, 8:52AM 2012 is going to be the year when smart brand marketing truly embraces the power of converging digital and physical activity. The 'internet of things' is becoming an increasingly common part of our life; everyday products now have web connectivity, shopping experiences are getting social media components built in and anything other than a smart phone now looks distinctly archaic. Latest jobs Junior Flash Designer Recruiter Digital Gurus Salary £30000 per annum Location London Product Manager Recruiter BOSSA STUDIOS LTD Salary Competitive Location Shoreditch, London Senior Project Manager - Top 3 Digital Agency Recruiter The Blueprint Salary £55000 - £65000 per annum + bonus + package Location London Director of Digital and Product Marketing Recruiter P&MM Ltd Salary Competitive Location Buckinghamshire Marketing Director Recruiter Magnuson Hotels Salary £50,000 - £59,999 annual Location South West London Yield Manager / Specialised Marketing Services Platform - £35k Recruiter Ultimate Asset Salary £35000.00 per annum Location City of London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders