| Latest news | |  | | | | | Tourism Ireland is reviewing its £2 million direct marketing account. | | |  | | | | | The marketing industry needs to engage with the European Commission's proposed shake-up of data protection legislation, which could restrict businesses using social media data and channels, writes Charles Ping of Communisis Data Intelligence. | | |  | | | | | The European Commission has proposed new data protection laws that would allow the UK data regulator to fine companies up to 2% of their global annual turnover for serious violations. | | |  | | | | | The marketing industry is apt to glow over the metaphor that data is the new oil, but two developments this week drew attention to the dangers of spillage. | | |  | | | | | Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account. | | |  | | | | | Discount vouchers for The Sun are going out today under the guise of Sun-branded cereal packs, created by direct agency Partners Andrews Aldridge, to people who read one of the paper's rivals. | | |  | | | | | Google is introducing a new privacy policy to cover the majority of its products, consolidating more than 60 separate product-related privacy policies, which it claims will provide users with a more intuitive experience and more relevant ads. | | |  | | | | | Engineers from Facebook, Myspace and Twitter have clubbed together to show internet users in the US how Google search results would look, if the new controversial "Search plus your world" feature was reversed. | | |  | | | | | Recently, I've been working on a brand campaign for a B2B client. They've never done brand advertising before and are at the very beginning of a journey much more familiar in the B2C world. | | |  | | | | | Nick Ellsom, PHD's head of digital, is joining Omnicom Media Group's Annalect division, with Harriet Perry moving in the other direction to become managing partner, digital, at PHD. | | |  | | | | | PictureBox, the movies-on-demand TV subscription service owned by Universal Pictures, is seeking an agency to handle its CRM account. | | |  | | | | | House of Fraser is embarking on a major social media push targeting students, with an emphasis on appealing to those who have not the considered the brand before. | | |  | | | | | Manchester City Football Club has launched a digital campaign challenging fans to spot avatars of players such as Mario Balotelli and Sergio Aguero, in a picture of the crowd at last Sunday's match against Tottenham Hotspur. | | | | | | | Latest jobs | | | Mid-Weight Planner | | Recruiter Daniel Marks London | | Salary £$0-60K + Benefits | | Location Central London | | | | | Marketing Manager | | Recruiter Eckoh UK Ltd | | Salary Up to £45,000 per annum plus benefits | | Location Hemel Hempstead, Hertfordshire | | |  | | |
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