Friday, 20 January 2012

Global - Sony Ericsson, Arnold Worldwide, Apple, Fifa, Ogilvy & Mather, Euro RSCG, Digitas, Publicis, WPP

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Sony Ericsson slips into the red ahead of rebrand
Sony Ericsson slips into the red ahead of rebrand
by Matthew Chapman
20 January 2012, 09:11AM
Sony Ericsson has announced losses of €207m (£173m) for the fourth quarter of 2011, well below analysts expectations, shortly before it finalises the acquisition by Sony of Ericsson's stake in the business.
Arnold Worldwide hires Inferno's Monahan to global Dell account
Arnold Worldwide hires Inferno's Monahan to global Dell account
by Loulla-Mae Eleftheriou-Smith
20 January 2012, 12:09PM
Arnold Worldwide has hired Kieron Monahan as global planning director and global technology practice co-lead for its Dell account, effective immediately.
Apple launches interactive textbooks for iPad
Apple launches interactive textbooks for iPad
by Sarah Shearman
20 January 2012, 11:30AM
Apple is stepping up its education publishing business with the launch of interactive textbooks for its iPad devices and a self-publishing tool.
Fifa moves to overturn Brazilian beer ban
Fifa moves to overturn Brazilian beer ban
by John Reynolds
19 January 2012, 01:02PM
Football fans must be able to drink beer at stadiums during the 2014 World Cup in Brazil, insists Fifa, football's governing world body.
Brian McCarter to oversee planning at Ogilvy & Mather
Brian McCarter to oversee planning at Ogilvy & Mather
by Matt Williams
19 January 2012, 11:35AM
Ogilvy & Mather has appointed Brian McCarter as its global brand management head of planning for Europe, Africa and the Middle East.
Euro RSCG beats two to Ideal Standard European ad brief
Euro RSCG beats two to Ideal Standard European ad brief
by Matt Williams
19 January 2012, 11:00AM
Ideal Standard International, the bathroom specialist, has hired Euro RSCG London to handle its pan-European advertising account.
Newsweek turns back the clock with Mad Men edition
Newsweek turns back the clock with Mad Men edition
by Nick Batten
19 January 2012, 11:00AM
Newsweek, the international business magazine, plans to release a throwback 1960s edition to mark the US return of the TV drama 'Mad Men' on 25 March.
Digitas poaches Simon Calvert from DraftFCB
Digitas poaches Simon Calvert from DraftFCB
by Sara Kimberley
19 January 2012, 10:30AM
Digitas has poached DraftFCB's Simon Calvert to become its worldwide head of strategic planning.
Publicis and WPP continue digital acquisition spree
Publicis and WPP continue digital acquisition spree
by Daniel Farey-Jones
18 January 2012, 11:15AM
Publicis Groupe has bought French digital agency Mediagong, while WPP has acquired a third of Australian digital marketing agency DTDigital.
Also in the news
Campaign Viral Chart: Coca-Cola Tunisia takes top spot
by Ben Hall, 20 January 2012, 08:55AM
2012 CES offers a glimpse into the future for brands
by , 19 January 2012, 08:00AM
Heineken rolls out second 'Open your World' ad on VoD
by Gemma Charles, 18 January 2012, 12:25PM
Yahoo co-founder Jerry Yang steps down
by Daniel Farey-Jones, 18 January 2012, 09:00AM
Greenpeace creates dead bird prints to highlight deep-sea oil drilling dangers
by Sara Kimberley, 17 January 2012, 10:37AM
Nokia marketing chief Will Harris to leave company
by Gemma Charles, 17 January 2012, 08:30AM
Global study shows 'company behind the brand' under increasing scrutiny
by John Owens, 19 January 2012, 02:13PM
From Singapore - Chris Reed on partnership marketing
Virgin Money rocks for Newcastle United - but surely they could have afforded new shirts?
Chris J Reed
19 January 2012, 12:57AM
McDonald's tasty content partnership feeds the brain
Chris J Reed
19 January 2012, 12:40AM
Republicans corner the market on nonsensical slogans - part 2
Chris J Reed
18 January 2012, 9:53AM
Republicans corner the market on nonsensical slogans - Part 1
Chris J Reed
18 January 2012, 12:46AM
Honda's sweet brand partnership
Chris J Reed
17 January 2012, 4:29AM
The Wall blog
Berners-Lee says SOPA violates human rights
@gordonmacmillan
20 January 2012, 12:21PM
Google+ passes 90m users, but are people using it?
@gordonmacmillan
20 January 2012, 9:44AM
What does Google's page layout algorithm mean for you?
Andrew Girdwood
20 January 2012, 8:45AM
Twitter acquires social news firm Summify
@gordonmacmillan
19 January 2012, 6:22PM
Facebook commerce firm gets £350k investment
@gordonmacmillan
19 January 2012, 3:30PM
Social Media: The value of a Like
Adam Woods
19 January 2012, 12:31PM
Gordon's Republic
How News International hid the phone-hacking scandal
@gordonmacmillan
20 January 2012, 8:20AM
News International to payout to 37 hacking victims
@gordonmacmillan
19 January 2012, 11:35AM
The "rubber will hit the road" for the US in 2013, says Sorrell
@gordonmacmillan
19 January 2012, 9:33AM

Global Voices - posts from around the world

Chinese New Year offers fast track growth for brands and retailers
@gordonmacmillan
20 January 2012, 11:18AM
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