| Free e-readers with a subscription to the NYTimes.com | | @gordonmacmillan | | 09 January 2012, 2:05PM |  Barnes & Noble is offering a free version of its Nook e-reader with an annual subscription to the digital edition of The New York Times. It is also doing a similar deal on the Nook edition of People magazine.
| | | | London Olympics volunteers told not to share on social media | | Jennifer Whitehead | | 09 January 2012, 11:56AM |  The 70,000-strong army of volunteers who will be helping the London 2012 Olympic Games to run smoothly have been told that they mustn't mention details of their location, their role or any backstage information about athletes, celebrities or "dignitaries" on social media.
| | | | What brand owners should consider before getting involved with bloggers | | Giles Ivey | | 09 January 2012, 11:06AM |  It was reported last week that Google has found itself faced with the spectre of having to ban it's own Chrome browser from its search index following a mix-up with bloggers over a paid advertising scheme. Although initially likely to raise a wry smile among most of us, it also serves to highlight the perils of what is becoming an increasingly important marketing channel.
| | | | | | | | | | Japan lags rest of world in social media adoption | | @gordonmacmillan | | 09 January 2012, 9:18AM |  A new study from ComScore says that social media use in Japan lags far behind the rest of the world, which is blamed in part on its slow adoption rates of Twitter and Facebook despite high levels of internet penetration.
| | | | Labour leader Ed Miliband hit by Twitter trending storm | | @gordonmacmillan | | 06 January 2012, 3:39PM |  Labour leader Ed Miliband has been having a terrible week. First, he was under assault from his former advisor policy guru Lord Glasman earlier week who said his leadership has “no strategy, no narrative and little energy”. Further pressure came today from Labour Shadow defence secretary, Jim Murphy, who said that Labour should not simply oppose all government spending cuts.
| | | | Why LinkedIn is better than Twitter | | David Lavenda | | 06 January 2012, 2:51PM |  When things start to feel stale you need to rethink your strategy. And Twitter is no different. This new kid on the block has given its user interface a makeover and while introducing a host of new features (http://fly.twitter.com/). The idea is to make it more persuasive as a social networking platform while also making it more intuitive for the un-initiated to navigate. However, the response has not all been positive. I for one think Twitter will likely fail to hit the mark on both counts.
| | | | Welcome to the digital living room [infographic] | | Polly Becker | | 06 January 2012, 10:28AM |  This great infographic charts the change technology has delivered to our living room from the arrival of the first digital video recorder back in 1999; to how we watch content; where we are getting our online content from; to the arrival of Netflix; and the rise of social TV.
| | | | Anti drugs campaign becomes first ad on Facebook's new Timeline | | @gordonmacmillan | | 06 January 2012, 8:55AM |  A really smart campaign here from Israel’s Anti-Drug Authority that makes great creative use of Facebook Timeline’s design and the way it splits your profile evenly down the middle. It is also appears to be the first brand to use Facebook Timeline for advertising.
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