Digital AM - Asda, Mercedes-Benz, Auto Trader, Digitas

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Asda plots online boost for George clothing brand by Sarah Shearman 19 January 2012, 10:40AM Adsa is planning to boost engagement with its George clothing brand online following the recent revamp of its ecommerce site. Mercedes-Benz seeks younger appeal through social media by Sarah Shearman 19 January 2012, 08:53AM Mercedes-Benz's recent efforts to connect with a younger audience are continuing with a move to sharpen up its social media presence. Auto Trader drives on board Facebook Timeline by Maisie McCabe 19 January 2012, 11:04AM Auto Trader, the motoring classifieds business, has got among the first crop of apps for Facebook's new Timeline profile, with a plug-in that allows Facebook users to tell their friends which cars they are lusting after. Digitas poaches Simon Calvert from DraftFCB by Sara Kimberley 19 January 2012, 10:30AM Digitas has poached DraftFCB's Simon Calvert to become its worldwide head of strategic planning. Is gamification the next big thing in marketing? by Jerry Lloyd-Williams and David Atkinson 19 January 2012, 08:00AM Gamification is set to become more prevalent, but brands must only use gaming elements in a campaign when they are truly appropriate, two adlanders caution. How HTML5 is coming to the rescue of the ad industry by 19 January 2012, 08:00AM The technology could transform digital creative campaigns, Paul McCarroll and Joe Lozito explain. Also in the news Facebook appoints Channel 4's Couchman as UK sales manager by Sarah Shearman, 18 January 2012, 10:56AM Google ranked top brand and Dove enters top 20 by Loulla-Mae Eleftheriou-Smith, 18 January 2012, 11:31AM EA gets together with Katy Perry to boost The Sims by Matthew Chapman, 18 January 2012, 02:50PM From the blogs Meet and seat Greg Taylor 19 January 2012, 10:33AM Popping, #sneakycommutershots and IG-ers - a look at Instagram's sub-culture Dirk Singer 19 January 2012, 10:11AM The "rubber will hit the road" for the US in 2013, says Sorrell @gordonmacmillan 19 January 2012, 9:33AM Where has the judgement gone in acquisitions? Bob Willott 19 January 2012, 9:10AM GOING UNDERGROUND MARTIN BOWLEY 19 January 2012, 7:37AM Latest jobs Head of New Business / Marketing Recruiter Aurotone Salary up to £40,000 pa plus bonuses Location London Account Director - Digital Recruiter Daniel Marks London Salary £40-50k + Benefits Location Central London Senior Account Manager Recruiter Dynamic New Alliances Salary £35K Location London Senior Digital Project Manager £45-55k Recruiter Digital Gurus Salary £45000 - £55000 per annum Location London Marketing Director Recruiter Magnuson Hotels Salary Six month contract position with employment possibility based on £50,000 - £59,999 annual. Location London Web Developer Recruiter Creative Recruitment Salary £25000 - £32000 per annum Location City of London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders