Tuesday, 10 January 2012

Marketing Daily - Twelve ideas to help turbocharge your brand in 2012; plus Most Irriting Ad 2011, BT, Sainsbury's, and Jaguar

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Breaking news from Marketing
 
Breaking news from Marketing January 2012
 
Latest News
 
Interactive: Twelve ideas for 2012
Nicola Clark,
10 January 2012
 

As the industry faces a period of unprecedented economic social and economic...
Interactive: Twelve ideas for 2012
 
 
BT drafts in students to replace Adam and Jane
Sarah Shearman,
10 January 2012
 

BT is to unveil an umbrella campaign to replace its long-running activity...
BT: trio of students to replace Adam and Jane
 
 
Webuyanycar.com voted 'most irritating ad'
Alex Brownsell,
10 January 2012
 

Webuyanycar.com's musical ad campaign has been named the most irritating in the...
Webuyanycar.com: voted 'most irritating ad' in 2011
 
 
The most irritating ads of 2011
David Benady,
10 January 2012
 

As our research into 2011's most irritating ads reflects, marketers are under...
The most irritating ads of 2011
 
 
January sales lose allure in hunt for 'real bargains'
Nicola Clark,
10 January 2012
 

Almost two-thirds of UK consumers are disenchanted with the January sales, which...
Shoppers are 'bored' with January sales
 
 
Sainsbury's and DCMS chiefs launch 2012 School Games
Sarah Johnson, Ben Hall and Georgina Brazier,
10 January 2012
 

Video report: Sainsbury's Justin King and Olympics secretary Jeremy Hunt launched the...
Jeremy Hunt: secretary of state for culture, Olympics, media and sport
 
 
Jaguar appoints Honda's Ian Armstrong to global post
Alex Brownsell,
10 January 2012
 

Honda stalwart Ian Armstrong is leaving the marque to join Jaguar in...
Ian Armstrong: joining Jaguar as global communications director
 
 
Huawei builds UK marketing team ahead of major consumer push
Sarah Shearman,
10 January 2012
 

Huawei, the Chinese telecoms giant, is boosting its marketing department with the...
Jill Styring: joins Huawei as UK marketing director
 
 
London to bid for own domain name
Loulla-Mae Eleftheriou-Smith and Sarah Shearman,
10 January 2012
 

London & Partners, the promotional agency for the capital, is to apply...
London & Partners: readies domain name bid
 
 
 
Also in the News
 
Diageo backs Jeremiah Weed bourbon-flavoured brews
Matthew Chapman,
10 January 2012
 
Orange tackles tablet market with low-priced Android device
Sarah Shearman,
10 January 2012
 
M&S Christmas sales boosted by food and discounting
Matthew Chapman,
10 January 2012
 
Thomas Cook plots marketing overhaul with new appointment
Loulla-Mae Eleftheriou-Smith,
10 January 2012
 
Mild December fuels 4.1% lift in retail sales
Arif Durrani,
10 January 2012
 
 
 
Blogs
 
 
Why Saga could find there’s trouble ahead
CHRIS BARRACLOUGH
 

Congratulations to VCCP for picking up the £32m Saga account (Brand Republic 5th Jan). The brief is to re-invigorate the...
 
 
Integration needs to be more than skin-deep
Heather Westgate
 

Digital marketing's ongoing evolution and maturation is evident across the industry. And it's fair to...
 
 
Luxury goods â€" why are they riding the recession?
Daniel Dumoulin
 

In spite of warnings that the luxury sector may follow the rest of the retail...
 
 
Was Iggy Pop a passenger?
CHRIS BARRACLOUGH
 

Iggy Pop is being dropped from the Swiftcover TV ads. Why’s that then? Is it a classic case of the...
 
 
‘Tis the season to be jolly well stressed out of one’s Christmas tree… isn’t it?
Mark Tomkins, TDA
 

You know that buying gifts for your wife's aunt's brother-in-law is stressful. It can be...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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