Thursday 26 January 2012

Marketing Daily - Thomas Cook's marketing chief on the fight to save a 170-year-old business; plus Europe's new data protection proposals, Myspace, and UEFA Champions League

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Breaking news from Marketing
 
Breaking news from Marketing January 2012
 
Latest News
 
Thomas Cook's marketing chief on the fight to save the 170-year-old business
Loulla-Mae Eleftheriou-Smith,
26 January 2012
 

The tour operator had an awful 2011 and is banking on product-led...

Thomas Cook's previous campaign featured the Redknapps
 
 
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
Loulla-Mae Eleftheriou-Smith,
26 January 2012
 

Michael Johnson, marketing director of Thomas Cook, explains what is behind the...

Thomas Cook marketing director Michael Johnson
 
 
Why should brands worry about Europe's data protection proposals?
Charles Ping,
26 January 2012
 

The marketing industry needs to engage with the European Commission's proposed shake-up...

Charles Ping: strategy director of Communisis Data Intelligence and head of CRM at GN&M
 
 
Uefa moots ditching Champions League anthem as part of review
Sarah Shearman,
26 January 2012
 

European football body Uefa is to review its brand identity, which could...

Uefa: to review its brand identity
 
 
Brand Health Check: Myspace
Sarah Shearman,
26 January 2012
 

The social network is showing no signs of arresting its spectacular decline.

Myspace: declining users
 
 
Olympic sponsors score low recognition
Nick Batten,
26 January 2012
 

Three out of five people are unable to name one Olympic sponsor,...

McDonald's: artist's impression of the London 2012 restaurant
 
 
MPs to quiz beauty marketers on body confidence
Gemma Charles,
26 January 2012
 

Senior industry figures, including Boots marketing director Elizabeth Fagan, will be quizzed...

Elizabeth Fagan: Boots marketer (picture credit: Malcolm Griffiths/LAT)
 
 
P&G asks Facebook to 'like' clean water programme
Loulla-Mae Eleftheriou-Smith,
26 January 2012
 

Procter & Gamble (P&G) has launched a Facebook campaign to get consumers...

P&G: swaps Facebook 'likes' for clean water
 
 
 
Also in the News
 
Morrisons' rollout of Kiddicare to be decided by social media vote
Matthew Chapman,
26 January 2012
 
Tesco boosts Clubcard with Virgin Atlantic partnership
Matthew Chapman,
26 January 2012
 
Samsung invites customers to shoot Tulisa music video
Matthew Chapman,
26 January 2012
 
 
 
Blogs
 
 
Tough times call for tough tactics
James Boulton
 

In a recession companies need to go on the attack, not sit back and let...

 
 
What happens when social media gets organised?
CHRIS BARRACLOUGH
 

The joy of Twitter or Facebook is that various campaigns seem to catch the mood. From getting Rage Against the...

 
 
Raising a glass to SainsburyĆ¢€™s new marketing director, Sarah Warby
rachel barnes
 

Ex-Heineken marketer Sarah Warby to be Sainsbury's long-awaited marketing director Sainsbury's today revealed that...

 
 
Multi-channel: the danger within
Alan Mitchell
 

Remember the days when there people were debating about bricks or clicks? Looking back, it's quite astonishing to see just...

 
 
Could Tesco kill Clubcard?
CHRIS BARRACLOUGH
 

For many years Tesco Clubcard has been the gold standard for database driven marketing. But in the wake of “disappointing...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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