Yesterday Wikipedia announced it would be joining the protest against the American SOPA proposal by going dark and effectively disabling all English language content on Wednesday the 18th.
The protest originates from Reddit. Early last week the surfacing site blogged that they would be blacking out from 8am to 8pm on the 18th in a blog post that outlined how dangerous they believe the SOPA proposals to be.
This month we have the second infographic produced by UK Digital Agency – Freestyle Interactive – for English Premier League clubs. With Social Media becoming increasingly influential amongst clubs and players, the Midlands based agency has promised to track the growth as well as highlight any creative examples of fan engagement. Some key ‘take aways’ include the combined leagues Facebook fans approaching 50 million, Manchester United are the only team without Twitter and Arsenal’s 360 Panorama Facebook app.
The Daily Telegraph is reporting that the Italian Concordia cruise ship disaster, which claimed six lives, was caused by a pre-planned stunt advertised on Facebook by ship’s captain Francesco Schettino.
The paper says the ship sailed perilously close to the coast of Giglio so that the ship’s head waiter could salute his family on land.
While Ricky Gervais did not gnaw off the hand that feeds him at the Golden Globes this year the event did rack up a lot of attention and a great deal of that on Twitter as Meryl Streep picked up an award for ‘The Iron Lady’ and Kate Winslet one for HBO’s ‘Mildred Pierce’.
The fallout from the AOL acquisition of Techcrunch continues as former writer, Sarah Lacy, launches a news site, called PandoDaily, which is being dubbed “TechCrunch 2.0 by some.
PandoDaily, which will focus almost exclusively on tech start-ups, launches today and is backed by a number of investors including TechCrunch founder Mike Arrington, who left the site he founded in September unhappy (but richer) after the earlier sale to AOL.
Last week the digital marketing world was rightly focused on CES and Google's latest evolution: Search plus Your World. I call it Search+ and it was in the headlines for all the right reasons.
Labour MP, Tom Harris, has been forced to resign as the party's new media adviser after he posted a ‘Downfall’ spoof with Hitler this time cast as Alex Salmond as he plots his bid for personal aggrandisement and Scottish independence.
Analytics can provide telling depth of insight into stand-alone digital performance. One example of this is digital path-to-purchase analysis.
Last click attribution is the usual way of attributing sales to digital activity. If, for example, paid search is the last channel a consumer interacts with prior to purchase, then paid search, and only paid search, is attributed the sale for performance measurement purposes.
News Corporation CEO Rupert Murdoch is proving that he won’t be reined in when it comes to Twitter. Over the weekend he has been using his shiny new 140 character account to rail against the injustices of the world calling Google a “piracy leader” and opining that Barack Obama had thrown in “his lot with Silicon Valley paymasters”. He is starting to sound like one very hacked off media chairman whose vast PR machine can not keep him quiet.
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