Thursday 12 January 2012

Marketing Daily - Reckitt Benckiser's UK boss on 'power brand' innovation and life after Bart Becht; plus PepsiCo, RBS, British Gas, and Ann Summers

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Breaking news from Marketing
 
Breaking news from Marketing January 2012
 
Latest News
 
Reckitt Benckiser's Alan Thompson on 'power brand' innovation and life after Becht
Loulla-Mae Eleftheriou-Smith and Rachel Barnes,
12 January 2012
 

Reckitt Benckiser UK general manager is boosting investment, despite the recession. Interview...

Reckitt Benckiser UK general manager Alan Thompson
 
 
Reckitt-Benckiser launches Britain's Greatest cross-brand promotion
Loulla-Mae Eleftheriou-Smith,
12 January 2012
 

Reckitt-Benckiser (RB) has launched a major cross-brand, multimillion-pound marketing campaign in the...

Reckitt-Benckiser: multi-brand promotions to run throughout the year
 
 
Britvic and PepsiCo brands unite to support community projects
Loulla-Mae Eleftheriou-Smith,
12 January 2012
 

Soft-drink giants Britvic and PepsiCo UK have partnered to launch a multimillion-pound...

Britvic and PepsiCo: brands unite in campaign to support community projects
 
 
Industry View: How will web domain liberalisation affect brands?
Sarah Shearman,
12 January 2012
 

As The Internet Corporation for Assigned Names and Numbers (ICANN) gets underway...

Industry View: How will web domain liberalisation affect brands?
 
 
RBS Insurance hires British Gas exec Vlemmiks ahead of sale
Matthew Chapman,
12 January 2012
 

RBS Insurance has appointed British Gas commercial director Rick Vlemmiks to head...

Rick Vlemmiks: joins RBS Insurance as chief marketing officer
 
 
British Gas to unleash price cut ads
Matthew Chapman,
12 January 2012
 

British Gas is launching an integrated campaign tonight (12 January) to tell...

British Gas: readies 'price cut' campaign
 
 
Helen Edwards: Looking to boost the skills in your team? Think training before recuitment.
Helen Edwards, PPA, Business columnist of the year,
11 January 2012
 

Analysing a data-rich business case, a method developed at Harvard, is a...

Helen Edwards: on training by case method
 
 
 
Also in the News
 
Tesco hit by Christmas sales dip despite Big Price Drop
Matthew Chapman,
12 January 2012
 
Facebook loses share of social network visits as YouTube grows
Sarah Shearman,
12 January 2012
 
Ann Summers Valentine's push to star size-16 'real woman'
Matthew Chapman,
12 January 2012
 
 
 
Blogs
 
 
Five ways to waste money in 2012
Alan Mitchell
 

I've just finished writing a feature for Marketing magazine about customer and brand engagement. It's fascinating to see how a...

 
 
Why Saga could find there’s trouble ahead
CHRIS BARRACLOUGH
 

Congratulations to VCCP for picking up the £32m Saga account (Brand Republic 5th Jan). The brief is to re-invigorate the...

 
 
Integration needs to be more than skin-deep
Heather Westgate
 

Digital marketing's ongoing evolution and maturation is evident across the industry. And it's fair to...

 
 
Luxury goods â€" why are they riding the recession?
Daniel Dumoulin
 

In spite of warnings that the luxury sector may follow the rest of the retail...

 
 
Was Iggy Pop a passenger?
CHRIS BARRACLOUGH
 

Iggy Pop is being dropped from the Swiftcover TV ads. Why’s that then? Is it a classic case of the...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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