Tuesday, 17 January 2012

Digital AM - Magners, Zeebox, Halfords, Butlins, Lions Gate, Alfred Dunhill, Nokia, Bloomberg

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Magners consolidates digital into Red Brick Road
Magners consolidates digital into Red Brick Road
by Loulla-Mae Eleftheriou-Smith
17 January 2012, 10:53AM
Magners, the C&C Group-owned cider brand, has moved its digital and social media account out of Glue Isobar into The Red Brick Road, which already handles the brand's above-the-line advertising.
Sky Media to sell Zeebox ads against BBC shows
Sky Media to sell Zeebox ads against BBC shows
by Maisie McCabe
17 January 2012, 11:42AM
Zeebox's chief has declared the second screen is "entirely free to be commercialised", as Sky Media prepares to start selling ads to partner BBC content such as 'Top Gear' and Wimbledon on the social TV app.
Halfords poaches Asda's West for online push
Halfords poaches Asda's West for online push
by Matthew Chapman
17 January 2012, 09:21AM
Halfords is focusing on improving its online offering through the creation of a group digital director role, for which it has recruited Asda's operations director for new business and home shopping, Clive West.
Now wins Butlins social media account
Now wins Butlins social media account
by Sara Kimberley
17 January 2012, 08:39AM
Butlins has appointed Now to handle its social media account after a pitch involving four other agencies.
Studio gives film simultaneous retail and Facebook release
Studio gives film simultaneous retail and Facebook release
by Sarah Shearman
17 January 2012, 11:15AM
Lions Gate has become the first film studio to launch a movie to rent on Facebook on the same day it goes on sale in the home entertainment channel.
Alfred Dunhill launches Olympian campaign
Alfred Dunhill launches Olympian campaign
by Matthew Chapman
17 January 2012, 09:58AM
Designer menswear brand Alfred Dunhill is celebrating the 2012 Olympics being held in its home city of London with a series of short films featuring British Olympians talking about their experience of competing.
Nokia marketing chief Will Harris to leave company
Nokia marketing chief Will Harris to leave company
by Gemma Charles
17 January 2012, 08:30AM
Nokia marketing stalwart Will Harris has left his role as head of marketing for South East Asia Pacific, following the relocation of the mobile phone company's headquarters in the region.
Credit Suisse sponsors Bloomberg iPad app
Credit Suisse sponsors Bloomberg iPad app
by Nick Batten
17 January 2012, 10:18AM
Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a deal brokered by Havas Media International.
Also in the news
Hearst title Elle in online revamp
by Nick Batten, 16 January 2012, 02:10PM
Facebook cost per click drops in UK
by Daniel Farey-Jones, 16 January 2012, 01:10PM
Trinity Mirror develops personalised content with Rummble Labs
by Nick Batten, 16 January 2012, 12:23PM
LoveFilm expands TV content with ABC deal
by Sarah Shearman, 16 January 2012, 10:38AM
From the blogs
e-badge
Greg Taylor
17 January 2012, 10:34AM
DO ONE JOB PROPERLY
Dave Trott
17 January 2012, 9:26AM
Honda's sweet brand partnership
Chris J Reed
17 January 2012, 4:29AM
Forget Behavioural Economics, now it's Ergopsychonomics.
Chris Arnold
17 January 2012, 1:57AM
The Pitfalls (and Payoffs?) of Price
Tara Beard-Knowland
16 January 2012, 10:52PM
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