| Latest news | |  | | | | | Netflix has pulled the trigger on its UK and Ireland launch with a price point of £5.99 and €6.99 for a monthly subscription and the lure of a month's free trial. | | |  | | | | | Zeebox, the social TV app, has sold a stake in the company to BSkyB who will integrate Zeebox into its own customer apps and exclusively sell its synchronised ad inventory. | | |  | | | | | Lucozade is revamping its strategy behind Lucozade Sport and is replacing rapper Tinie Tempah with a clutch of sporting stars to front a new advertising campaign. | | |  | | | | | Ecover, the eco-friendly cleaning brand, is launching a £4m brand campaign, which includes its first-ever foray into TV advertisinig. | | |  | | | | | Mind and Rethink Mental Illness are launching a national ad campaign amid the "January blues" to tackle the taboo around mental health. | | |  | | | | | HMV Group chief executive Simon Fox has said the company remains confident about its "future prospects" despite its retail arm recording an 8.2% like-for-like sales slump over the vital Christmas period. | | | | | Opinion | |  | | | | | Ofcom's review of the TV ad market leaves some major governance issues that still have to be addressed, writes Andy Pearch, director, MediaSense. | | |  | | | | | With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks, director, and Laura Furniss, development manager, Ipsos MORI Marketing. | | |  | | | | | For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business. | | | | | Intelligence | |  | | | | | This will be the year that brands seek to increase consumer happiness, writes Heather Corker, editorial analyst at the Future Foundation. | | |  | | | | | With New Year approaching, many marketers will seek to profit from all the resolution making that goes on, writes Alice Dunn, marketing executive, Kantar Media. | | |  | | | | | The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | | Social Editor | | Recruiter Creative Recruitment | | Salary £30,000 - £40,000 | | Location Central London | | | E Marketing Executive | | Recruiter Michael Page Marketing | | Salary L25000 to L32000 per annum | | Location Bristol | | |  | | |
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