Marketing Daily - RFU overhauls marketing approach in effort to win back fans and sponsors; plus Galaxy, Nokia, PizzaExpress, and Premier Foods

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing January 2012   Latest News   RFU adopts player focus to tackle media setbacks John Reynolds, 17 January 2012   The Rugby Football Union (RFU), the governing body of the sport in...     Galaxy to revive 'silk' strapline after 11 years Sarah Shearman, 17 January 2012   Galaxy is set to reintroduce its classic 'Why have cotton when you...     Department for Education marketing team to close in restructure Gemma Charles, 17 January 2012   The Department for Education (DfE) is disbanding its 12-strong marketing team. The...     Nokia marketing chief Will Harris to leave company Gemma Charles, 17 January 2012   Nokia marketing stalwart Will Harris has left his role as head of...     PizzaExpress launches celeb-led campaign John Reynolds, 17 January 2012   PizzaExpress is supporting the launch of its low-fat Leggera pizzas and revamped...     Premier Foods vows to double spend behind 'power brands' Loulla-Mae Eleftheriou-Smith, 17 January 2012   Premier Foods, the company behind Hovis, Mr Kipling and Ambrosia, has committed...     Studio gives film simultaneous retail and Facebook release Sarah Shearman, 17 January 2012   Lions Gate has become the first film studio to launch a movie...       Also in the News   Tesco plans rapid global expansion for F&F brand Matthew Chapman, 17 January 2012   Morrisons appoints Lancaster to lead Kiddicare marketing Matthew Chapman, 17 January 2012   Halfords poaches Asda's West for online push Matthew Chapman, 17 January 2012       Blogs     Multi-channel: the danger within Alan Mitchell   Remember the days when there people were debating about bricks or clicks? Looking back, it's quite astonishing to see just...     Could Tesco kill Clubcard? CHRIS BARRACLOUGH   For many years Tesco Clubcard has been the gold standard for database driven marketing. But in the wake of “disappointing...     Five ways to waste money in 2012 Alan Mitchell   I've just finished writing a feature for Marketing magazine about customer and brand engagement. It's fascinating to see how a...     Why Saga could find there’s trouble ahead CHRIS BARRACLOUGH   Congratulations to VCCP for picking up the £32m Saga account (Brand Republic 5th Jan). The brief is to re-invigorate the...     Integration needs to be more than skin-deep Heather Westgate   Digital marketing's ongoing evolution and maturation is evident across the industry. And it's fair to...             Whitepapers     Propositions & Product Marketing Manager, Axa Assistance £45k to £55k + benefits, Surrey Global Senior Brand Manager, Jarlett de Grouchy £50000 per annum + car + bonus, West London Social Media Manager, Michael Page Marketing £35000 to £50000 per annum, Bristol Business Development / Pitch Manager - Award Winning Digital Marketing Agency, Ad Lib c.£40k - £45k + benefits, Dorset Marketing Director, Dynamic New Alliances £70K, West London Senior/Lead UX/Visual Designer, Fabric Up to £450 a day, London Associate - Professional Services - Dublin - 25-30k, Advantage Professional £25000 - £30000 per annum + bonus and benefits, Dublin City Centre Digital Sales Manager at a leading Advertising Network, Propel £35000 - £40000 per annum + 35-40k basic salary + bonus!, London Assistant Product Manager, Tarsh Lazare Marketing Recruitment £25,000 plus benefits, North West London Web Designer, AF Selection Up to £27,000, Nottinghamshire     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ▼  January (141) The Wall > 2012 is going to be the Twitter electio... 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