Thursday, 5 January 2012

The Wall > Bonfire brings realtime chat to Twitter, use of LinkedIn CV deemed 'inappropriate use of social media', what all brands must do to win consumers' digital hearts and minds

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Bonfire brings realtime chat to Twitter
Sue Keogh
05 January 2012, 2:45PM

Bonfire

Described as ‘Facebook chat for Twitter’, Bonfire is a new instant messaging tool which allows you to have realtime conversations with your connections.

‘I think we’re changing people’s behaviour a little,’ says co-founder Josh Russell…

Use of LinkedIn CV deemed "inappropriate use of social media" as man forced out
@gordonmacmillan
05 January 2012, 12:06PM

A human resources manager was forced out of his job after uploading his CV on LinkedIn. Apparently this was deemed an “inappropriate use of social media” by his employer.

John Flexman, 34, says he hacked off his bosses after he clicked one of the standard boxes on LinkedIn to say he was interested in other “career opportunities”. Considering that LinkedIn is a very useful glorified CV membership alone enough should be enough to get us all the boot, no?

What all brands must do to win consumers' digital hearts and minds
Maggie Lonergan
05 January 2012, 11:02AM

According to Gartner's latest figures issued earlier this month, Smartphone sales reached 115m units worldwide and account for 26% of all mobile phone sales. It goes without saying that if your customers are adopting smartphones and spending increasing amounts of time in the digital world, then you should be too.

What inspires a Belgian most? Manchester City to find out via Twitter
Jennifer Whitehead
05 January 2012, 10:07AM

Vincent Kompany: inspire him on Twitter

The football world has a chequered history when it comes to social media, from Joey Barton's rants on Twitter to Rio Ferdinand's eloquent rebuttal of Sepp Blatter's “there's no racism in football”.

Rick Santorum and the problem of online lube
@gordonmacmillan
05 January 2012, 9:25AM

New darling of the Republican right, Rick Santorum, might have come within eight votes of snatching the Iowa caucus from Mitt Romney and won plaudits in the media, but he has an image problem online where he has been associated with has long been associated with bodily fluids.

Top 5 Trends in 2012?for the video space
James Grant
05 January 2012, 7:54AM

As one year starts to morph into another, its time for that perennial favourite - the trend predictions! Now, firstly predictions are a dark art as we all know and secondly, just like Rome, trends aren't going to pop up overnight, they already exist - I am merely predicting which ones I think will come nicely onto the boil in the next 12 months?

Publishing and social media - a match made in heaven?
Mark Rock
04 January 2012, 11:49AM

You've already heard my views on the subtle ways that realtime media, user-generated content and networks are fundamentally changing the world of journalism. As digital technology weaves its way into every part of our lives, it's also starting to drastically change consumer behaviour - and with it, the industries and products around us.

Barack Obama adds Instagram to social media arsenal
@gordonmacmillan
04 January 2012, 10:53AM

We’ve been watching the Obama team as it continues to stretch its social media muslces having signed up to Google+ - in November adding to activity on Twitter, blogs, Tumblr, Facebook and Foursquare as the Barack Obama runs for re-election in 2012.

Shoe brand lets influential tweeters knock down prices for everyone
Jennifer Whitehead
04 January 2012, 10:08AM

Miista: Cheaper with a Tweet campaign

Like me, you might've thought that the purpose of Klout was to generate mystified tweets from people confused as to why an algorithm has deemed them to be influential about subjects they've never mentioned on Twitter.

Facebook won't master social commerce in 2012 and other trends
Sri Sharma
04 January 2012, 9:44AM

What are going to be the trends in 2012? You will be reading a lot of these lists, but I wanted to share some of the things I think are going to count in 2012.

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