Wednesday 11 January 2012

Marketing Daily - Marketing magazine revamps; plus Sainsbury's, McDonald's, ITV and McCain

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Breaking news from Marketing
 
Breaking news from Marketing January 2012
 
Latest News
 
Marketing magazine revamps with new design, a picture cover and refreshed content
Staff,
11 January 2012
 

Marketing magazine has revamped its look and content for 2012, including a...

Picture cover: ad agencies will create covers from time to time
 
 
Sainsbury's attributes record Christmas to Live Well for Less push
Matthew Chapman,
11 January 2012
 

Sainsbury's is attributing its record-breaking Christmas performance to its new 'Live Well...

Sainsbury's: 'Brand Match' initiative has been a 'big hit'
 
 
McDonald's offers millions of books in Happy Meals promotion
John Reynolds,
11 January 2012
 

McDonald's is giving away millions of copies of children's books by popular...

McDonald's: 2011 'happybox' campaign
 
 
ITV strengthens marketing department
Maisie McCabe,
11 January 2012
 

ITV has made three new marketing appointments, bringing in marketers from Sainsbury's,...

ITV: strengthens marketing department
 
 
McCain ends commercial partnership with UK Athletics
John Reynolds,
11 January 2012
 

McCain, the frozen food company, has decided not to renew its commercial...

McCain: to end sponsorship deal with UK Athletics
 
 
Microsoft appoints Hindson to top trade marketing role
Sarah Shearman,
11 January 2012
 

Microsoft has appointed Donna Hindson to the newly created role of director...

Microsoft: Donna Hindson appointed to trade marketing role in the UK
 
 
Evian creates an "Alpine experience" for Londoners
Loulla-Mae Eleftheriou-Smith,
11 January 2012
 

Evian is today (11 January) launching an experiential campaign to bring an...

Evian: brings Alpine experiential campaign to London
 
 
 
 
Blogs
 
 
Five ways to waste money in 2012
Alan Mitchell
 

I've just finished writing a feature for Marketing magazine about customer and brand engagement. It's fascinating to see how a...

 
 
Why Saga could find there’s trouble ahead
CHRIS BARRACLOUGH
 

Congratulations to VCCP for picking up the £32m Saga account (Brand Republic 5th Jan). The brief is to re-invigorate the...

 
 
Integration needs to be more than skin-deep
Heather Westgate
 

Digital marketing's ongoing evolution and maturation is evident across the industry. And it's fair to...

 
 
Luxury goods â€" why are they riding the recession?
Daniel Dumoulin
 

In spite of warnings that the luxury sector may follow the rest of the retail...

 
 
Was Iggy Pop a passenger?
CHRIS BARRACLOUGH
 

Iggy Pop is being dropped from the Swiftcover TV ads. Why’s that then? Is it a classic case of the...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Digital Account Manager, Michael Page Marketing £25000 to £35000 per annum, Leeds

Customer Campaign Manager, Badenoch & Clark £45000 - £50000 per annum, City of London

Senior Account Manager, Dynamic New Alliances £35K, London

Head of Marketing, Ad Lib £60-80k, Bristol

Brand Manager, Jarlett de Grouchy £30000 - £35000 per annum, London

Senior/Lead UX/Visual Designer, Fabric Up to £450 a day, London

Account Director, brand communications, central London £50-65k, Gabriele Skelton £50-65k, London (City of)

Account Manager, Michael Page Marketing L20000 to L30000 per annum, Leeds

PPC Executive, Michael Page Marketing L20000 to L23000 per annum, Manchester

Senior Marketing Manager, Michael Page Marketing L50000 to L52000 per annum, Brighton

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