Data and Direct Bulletin - Burger King, Crayon acquired, Netflix, Four Seasons Hotels, Vauxhall, the year ahead for Direct Marketing ... and Data, Toyota

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Burger King hunts for direct agency by Sara Kimberley 12 January 2012, 11:30AM Burger King has called a review of its direct marketing account. Karma Communications buys The Crayon Group by Anne Cassidy 12 January 2012, 11:00AM Karma Communications, the new group that owns Karmarama, has acquired The Crayon Group for an undisclosed sum. How can data help Netflix gain traction in the UK? by Daniel Farey-Jones 12 January 2012, 01:27PM As movies and TV-streaming service Netflix launches against skilled customer acquisition and retention outfit LoveFilm, direct specialists volunteer their thoughts on how it can gain an edge with data. Four Seasons Hotels calls review of global accounts by Sara Kimberley 12 January 2012, 10:50AM Four Seasons Hotels and Resorts is holding a review of its global advertising, media and CRM accounts. MRM Meteorite wins Vauxhall DM brief by Sara Kimberley 12 January 2012, 10:40AM General Motors UK has appointed MRM Meteorite to handle the Vauxhall Motors direct marketing account. The Year Ahead For ... Direct Marketing by Mel Cruickshank 12 January 2012, 08:00AM Mel Cruickshank suggests that CRM now means staying alert to themes or conversations that can make or break a brand. Building a relationship is vital. The Year Ahead for ... Data by Ben Wood 12 January 2012, 08:00AM Ben Wood argues that the advertising industry must learn to understand the value of data, from the planning stage to the audit phase, in every campaign. CREATIVE STRATEGY: Vegemite wins gold for wit by Simon S Kershaw 10 January 2012, 04:00PM Well, as I've never been a big fan of the Olympics, I'm bored with London 2012. Already. And I'm afraid the associated sponsorship and advertising has done little to stir my patriotic soul. Toyota targets youth with personalised rap videos by Alex Brownsell 06 January 2012, 09:00AM Toyota is looking to extend its animated campaign for its Yaris model into the social media arena, as it looks to create a "deeper relationship" with younger drivers. Think BR: The value of data optimisation by Carl White 11 January 2012, 08:30AM In the increasingly complex advertising technology sector, do clients really understand the value of their audience behaviour data and how it is being used, asks Carl White, chief executive officer, ValueClick Europe. DataXu acquires RTB specialist Mexad by Daniel Farey-Jones 09 January 2012, 04:36PM DataXu, the US-headquartered demand-side platform (DSP), has acquired Mexad, a real-time bidding (RTB) specialist, to expand its European operations, for an undisclosed sum. Inferno beats three to NSPCC's ad business by Sara Kimberley 12 January 2012, 11:05AM The NSPCC has selected Inferno to handle its £3 million advertising account. MediaCom picks up RSPCA account by Katherine Levy 12 January 2012, 10:55AM The RSPCA has appointed MediaCom to handle its £2 million media planning and buying account. Latest jobs Business Development Manager Recruiter Aurotone Salary up to £40,000 pa plus bonuses Location London Account Manager/Senior Account Manager - Channel Marketing Recruiter SMP Salary £36000 pa Location London Business Director - Service Brand - up to £85k + bens Recruiter Barker Graves Salary Up to £85k + bens Location Central London Content and Communications Manager Recruiter Comic Relief Salary Circa £33k pa Location Central London Senior Account Manager Recruiter Dynamic New Alliances Salary £35K Location London Head of Rewards and Benefits Recruiter Ambition Salary £80000 - £100000 per annum + benefits Location City of London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders