| Latest news | |  | | | | | Sainsbury's is attributing its record-breaking Christmas performance to its new "live well for less" positioning and Brand Match price promise. | | |  | | | | | McDonald's is giving away millions of copies of children's books by popular 'War Horse' author Michael Morpurgo, as part of a major Happy Meal's campaign to improve children's literacy. | | |  | | | | | Diet Coke has this week unveiled the latest phase in its 'Love it Light' campaign, featuring the Diet Coke puppets and a tie-up promotion with make-up brand Benefit. | | |  | | | | | Microsoft has appointed Donna Hindson to the newly created role of director of trade marketing for its UK advertising and online division, following a period of restructuring at the company. | | |  | | | | | Twitter has criticised Google's move to make its search more personalised, claiming it will make Twitter accounts and tweets harder to find. | | | | | Opinion | |  | | | | | In the increasingly complex advertising technology sector, do clients really understand the value of their audience behaviour data and how it is being used, asks Carl White, chief executive officer, ValueClick Europe. | | |  | | | | | Just as writing was not the end of memory, the internet has not sounded the death knell for radio, writes Robbie McIntosh, strategic insight director, Bauer Media. | | |  | | | | | Ofcom's review of the TV ad market leaves some major governance issues that still have to be addressed, writes Andy Pearch, director, MediaSense. | | | | | Intelligence | |  | | | | | As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady. | | |  | | | | | This will be the year that brands seek to increase consumer happiness, writes Heather Corker, editorial analyst at the Future Foundation. | | |  | | | | | With New Year approaching, many marketers will seek to profit from all the resolution making that goes on, writes Alice Dunn, marketing executive, Kantar Media. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | | Marketing Executive | | Recruiter Adam Recruitment | | Salary £25000 - £30000 per annum | | Location North West England | | |  | | |
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