Tuesday, 24 January 2012

Marketing Daily - LOCOG readies marketing push for unsold Olympic football tickets; plus Nintendo, Honda, Lynx, and Mywardrobe.com

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Breaking news from Marketing
 
Breaking news from Marketing January 2012
 
Latest News
 
LOCOG readies marketing push for unsold Olympic football tickets
John Reynolds,
24 January 2012
 

The organisers of London 2012 are being forced to undertake a major...

Team GB: football team set to play in the Olympic competition
 
 
Universal Pictures poaches Nintendo marketing director
Matthew Chapman,
24 January 2012
 

Universal Pictures has poached Nintendo marketing director and assistant general manager Dawn...

Dawn Paine: joins Universal Pictures
 
 
Linear TV viewing maintains high in 2011
Alex Brownsell,
24 January 2012
 

TV viewing in 2011 maintained levels set the previous year, but is...

TV viewing maintained 2010 levels thanks to hits such as 'Downton Abbey'
 
 
Honda backs Civic with £28m 'inspiration' campaign
Alex Brownsell,
24 January 2012
 

Honda is to place the idea of inspiration at the core of...

Honda: £28m ad campaign by Wieden+Kennedy
 
 
Lynx lines up campaign for new haircare range
Loulla-Mae Eleftheriou-Smith,
24 January 2012
 

Unilever is readying a major campaign to promote the UK arrival of...

Lynx: launching new hair care range
 
 
Mywardrobe.com shifts editorial focus in favour of sales drive
Nicola Clark,
24 January 2012
 

Fashion retail site Mywardrobe.com is to relaunch with a shift away from...

Mywardrobe.com: drops editorial focus
 
 
 
Also in the News
 
Durex campaign promises to help couples get in sync
Loulla-Mae Eleftheriou-Smith,
24 January 2012
 
Absolut Vodka launches augmented reality app
Loulla-Mae Eleftheriou-Smith,
24 January 2012
 
YouTube users stream four billion videos every day
Sarah Shearman,
24 January 2012
 
 
 
Blogs
 
 
Raising a glass to Sainsbury’s new marketing director, Sarah Warby
rachel barnes
 

Ex-Heineken marketer Sarah Warby to be Sainsbury's long-awaited marketing director Sainsbury's today revealed that...

 
 
Multi-channel: the danger within
Alan Mitchell
 

Remember the days when there people were debating about bricks or clicks? Looking back, it's quite astonishing to see just...

 
 
Could Tesco kill Clubcard?
CHRIS BARRACLOUGH
 

For many years Tesco Clubcard has been the gold standard for database driven marketing. But in the wake of “disappointing...

 
 
Five ways to waste money in 2012
Alan Mitchell
 

I've just finished writing a feature for Marketing magazine about customer and brand engagement. It's fascinating to see how a...

 
 
Why Saga could find there’s trouble ahead
CHRIS BARRACLOUGH
 

Congratulations to VCCP for picking up the £32m Saga account (Brand Republic 5th Jan). The brief is to re-invigorate the...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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