Monday, 16 January 2012

Marketing Daily - Government hails John Lewis as the blueprint for British business; plus News International, Asda, LoveFilm, and Buxton

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Breaking news from Marketing
 
Breaking news from Marketing January 2012
 
Latest News
 
Clegg hails John Lewis as blueprint for British business
Matthew Chapman,
16 January 2012
 

The John Lewis Partnership is being touted as the blueprint for the...

John Lewis: cited by Nick Clegg as a blueprint for British business
 
 
News International marketer Dawe to leave newsprint for HarperCollins
Arif Durrani,
16 January 2012
 

Barnaby Dawe, the marketing communications director at News International is leaving the...

News International marketer Barnaby Dawe to leave newsprint for Harper Collins
 
 
Asda trademarks 'Asda Money'
Matthew Chapman,
16 January 2012
 

Speculation is mounting that Asda will relaunch its 'Asda Financial Services' offering...

Asda rademarks 'Asda Money'
 
 
Despite the downturn, will this be a vintage brand marketing year? The Marketing Society Forum
16 January 2012
 

Fewer resources may lead to inferior campaigns, or be the stimulus for...

Despite the downturn, will this be a vintage brand marketing year? The Marketing Society Forum
 
 
LoveFilm expands TV content with ABC deal
Sarah Shearman,
16 January 2012
 

LoveFilm, the movie rental service, has boosted the TV content on its...

Desperate Housewives: among the ABC TV series to be made available via LoveFilm
 
 
STA strikes deal with 'gap travel' community website
Loulla-Mae Eleftheriou-Smith,
16 January 2012
 

STA Travel, the youth travel provider, has signed a strategic partnership with...

Gap Daemon forms partnership with STA Travel
 
 
Buxton extends England cricket partnership
Daniel Farey-Jones,
16 January 2012
 

Nestlé Waters UK mineral water brand Buxton has extended its deal as...

Buxton: extends its deal with the ECB for a further two years
 
 
 
Also in the News
 
Facebook cost per click drops in UK
Daniel Farey-Jones,
16 January 2012
 
Minister backs 'pioneering' British ad industry
Rich Sutcliffe,
16 January 2012
 
Genes Reunited sponsors The Alan Titchmarsh Show
Maisie McCabe,
16 January 2012
 
 
 
Blogs
 
 
Multi-channel: the danger within
Alan Mitchell
 

Remember the days when there people were debating about bricks or clicks? Looking back, it's quite astonishing to see just...

 
 
Could Tesco kill Clubcard?
CHRIS BARRACLOUGH
 

For many years Tesco Clubcard has been the gold standard for database driven marketing. But in the wake of “disappointing...

 
 
Five ways to waste money in 2012
Alan Mitchell
 

I've just finished writing a feature for Marketing magazine about customer and brand engagement. It's fascinating to see how a...

 
 
Why Saga could find thereĆ¢€™s trouble ahead
CHRIS BARRACLOUGH
 

Congratulations to VCCP for picking up the £32m Saga account (Brand Republic 5th Jan). The brief is to re-invigorate the...

 
 
Integration needs to be more than skin-deep
Heather Westgate
 

Digital marketing's ongoing evolution and maturation is evident across the industry. And it's fair to...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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