Coca-Cola's portfolio director for the 2012 Olympics faces challenges ranging from guerrilla...
Adsa is planning to boost engagement with its George clothing brand online...
Jonathan Gatward, Britvic GB marketing director, has said the 'Transform your patch'...
Marketing spends have been revised upwards for a second consecutive quarter, but...
Pernod Ricard UK has promoted Patrick Venning to the role of marketing...
In the first of a new series, Alex Brownsell looks at Virgin's...
Mercedes-Benz's recent efforts to connect with a younger audience are continuing with...
Remember the days when there people were debating about bricks or clicks? Looking back, it's quite astonishing to see just...
For many years Tesco Clubcard has been the gold standard for database driven marketing. But in the wake of “disappointing...
I've just finished writing a feature for Marketing magazine about customer and brand engagement. It's fascinating to see how a...
Congratulations to VCCP for picking up the £32m Saga account (Brand Republic 5th Jan). The brief is to re-invigorate the...
Digital marketing's ongoing evolution and maturation is evident across the industry. And it's fair to...
![James Eadie: 'I have had mixed success in applying for [London 2012] tickets through the ballot.'](http://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/76/51/?sURL=http://offlinehbpl.hbpl.co.uk/News/OKM/F62671BF-EF5F-3374-B3FEE66C367171B5.gif)
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