Latest news | | | | | | General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year. | | | | | | | It's been almost 30 years since Time Out magazine sparked a revolution in a once closed TV listings market, and now the publisher is preparing to launch what it hopes will be the next generation of TV listings, by harnessing the power of social netwo... | | | | | | | An outdoor ad for 1980s parody rock band Steel Panther, which contained the text "Balls Out", has been banned by the advertising watchdog for being "overtly sexual". | | | | | | | Apple has doubled its profits for the fourth quarter of 2011 as record sales of iPads, iPhones and Macs boosted net sales by 73% to $46.3bn (£27.8bn), while its margins grew fatter. | | | | | | | House of Fraser is embarking on a major social media push targeting students, with an emphasis on appealing to those who have not the considered the brand before. | | | | | | | Pizza and biscuit-maker Northern Foods has appointed its business development director Mel Bugler as acting marketing director for Fox's Biscuits. | | | | | | | Yahoo's revenue and profits both slipped in the fourth quarter of 2011, as the digital media company was hit by falls in display and search advertising, prior to the arrival of new chief executive Scott Thompson. | | | | | | | The team at 4Creative have produced a series of colourful idents for the rebranding of the More4 channel. We take a look at how they did it. | | | | Opinion | | | | | | Is it possible to create authentic sports advertising without ever playing the game, asks Matt Morley-Brown, creative director, Archibald Ingall Stretton. | | | | | | | A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks, director, Ipsos Marketing. | | | | | | | Five star marketers share common behavioural attributes, write Andy Bird and Mhairi McEwan, co-founders of Brand Learning. | | | | Intelligence | | | | | | The fashion for men to don four-day stubble has caused a decline in sales of razors and shaving products, but this could soon be counteracted by an ageing population. | | | | | | | People who drink alcohol every day are 31% more likely than the average drinker to be social grade AB, writes Ashley Underwood, senior strategy executive, Kantar Media. | | | | | | | Sixty eight percent of business travelers use their personal credit card while shopping at the airport, writes Liz Ross Martyn, head of marketing communications, JCDecaux Airport. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | Account Director | Recruiter Dynamic New Alliances | Salary Up to £45K | Location London | | | | | | | |
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