Wednesday 25 January 2012

Breaking news from Brand Republic - GM, Time Out, ASA, Apple, House of Fraser, Northern Foods, Yahoo, More4

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Latest news
Carat lands $3 billion global GM media
Carat lands $3 billion global GM media
by Katherine Levy
24 January 2012, 04:39PM
General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.
Time Out prepares to launch online social TV guide
Time Out prepares to launch online social TV guide
by Arif Durrani
25 January 2012, 08:30AM
It's been almost 30 years since Time Out magazine sparked a revolution in a once closed TV listings market, and now the publisher is preparing to launch what it hopes will be the next generation of TV listings, by harnessing the power of social netwo...
ASA bans 'balls out' rock ad
ASA bans 'balls out' rock ad
by John Reynolds
25 January 2012, 08:15AM
An outdoor ad for 1980s parody rock band Steel Panther, which contained the text "Balls Out", has been banned by the advertising watchdog for being "overtly sexual".
Apple doubles profits as iPad and iPhone sales explode
Apple doubles profits as iPad and iPhone sales explode
by Matthew Chapman
25 January 2012, 09:34AM
Apple has doubled its profits for the fourth quarter of 2011 as record sales of iPads, iPhones and Macs boosted net sales by 73% to $46.3bn (£27.8bn), while its margins grew fatter.
House of Fraser targets students through social media
House of Fraser targets students through social media
by Sarah Shearman
25 January 2012, 09:12AM
House of Fraser is embarking on a major social media push targeting students, with an emphasis on appealing to those who have not the considered the brand before.
Northern Foods looks internally for Fox's marketing director
Northern Foods looks internally for Fox's marketing director
by Nick Batten
25 January 2012, 09:56AM
Pizza and biscuit-maker Northern Foods has appointed its business development director Mel Bugler as acting marketing director for Fox's Biscuits.
Yahoo hit by search and display ad revenue drops
Yahoo hit by search and display ad revenue drops
by Sarah Shearman
25 January 2012, 08:48AM
Yahoo's revenue and profits both slipped in the fourth quarter of 2011, as the digital media company was hit by falls in display and search advertising, prior to the arrival of new chief executive Scott Thompson.
Appointment to View: The making of the More4 idents
Appointment to View: The making of the More4 idents
by Georgina Brazier
25 January 2012, 09:21AM
The team at 4Creative have produced a series of colourful idents for the rebranding of the More4 channel. We take a look at how they did it.
Opinion
Think BR: Sports advertising - you can't just play at it
Think BR: Sports advertising - you can't just play at it
by Matt Morley-Brown
24 January 2012, 08:30AM
Is it possible to create authentic sports advertising without ever playing the game, asks Matt Morley-Brown, creative director, Archibald Ingall Stretton.
Think BR: London 2012 - ignoring the guerrilla in the room
Think BR: London 2012 - ignoring the guerrilla in the room
by Jonathan Weeks
24 January 2012, 08:30AM
A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks, director, Ipsos Marketing.
Think BR: Being a five star marketer
Think BR: Being a five star marketer
by Andy Bird and Mhairi McEwan
23 January 2012, 08:30AM
Five star marketers share common behavioural attributes, write Andy Bird and Mhairi McEwan, co-founders of Brand Learning.
Intelligence
Sector Insight: Men's grooming and shaving
Sector Insight: Men's grooming and shaving
by Jane Bainbridge
25 January 2012, 12:00AM
The fashion for men to don four-day stubble has caused a decline in sales of razors and shaving products, but this could soon be counteracted by an ageing population.
A toast to sensible drinkers
A toast to sensible drinkers
by Ashley Underwood
24 January 2012, 08:30AM
People who drink alcohol every day are 31% more likely than the average drinker to be social grade AB, writes Ashley Underwood, senior strategy executive, Kantar Media.
The business of business travel
The business of business travel
by Liz Ross Martyn
23 January 2012, 08:30AM
Sixty eight percent of business travelers use their personal credit card while shopping at the airport, writes Liz Ross Martyn, head of marketing communications, JCDecaux Airport.
Also in the news
Peugeot signs TV star John Simm
by Sara Kimberley, 24 January 2012, 12:35PM
William Eccleshare takes Clear Channel Outdoor Holdings CEO role
by Maisie McCabe, 24 January 2012, 06:00PM
Facebook contributes £2.2bn to UK economy
by Sarah Shearman, 24 January 2012, 03:25PM
ITV restructures regional sales operation
by Maisie McCabe, 24 January 2012, 02:45PM
Durex campaign promises to help couples get in sync
by Loulla-Mae Eleftheriou-Smith, 24 January 2012, 11:00AM
From the blogs
Twitter brings LA Fitness to heal after gym chain shamed
@gordonmacmillan
25 January 2012, 10:01AM
Obama gives his status update - State of the Union by tweets [infographic]
@gordonmacmillan
25 January 2012, 8:59AM
Form is temporary. Class is permanent.
Hugh Salmon
24 January 2012, 9:36PM
Facebook adds £2.2bn to the UK economy
@gordonmacmillan
24 January 2012, 3:37PM
What happens when social media gets organised?
CHRIS BARRACLOUGH
24 January 2012, 1:00PM
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