| Greenpeace stirs wrath of car drivers in social media battle with VW | | Jennifer Whitehead | | 13 January 2012, 1:08PM |  Greenpeace appears to have stirred the wrath of some car enthusiasts in the process of taking Volkswagen to task over its deletion of negative comments on Facebook as part of its long running Star Wars themed campaign targeting the car firm.
| | | | Facebook Metrics - Aaaarrrggghhhhh! | | Peter Wood | | 13 January 2012, 12:44PM |  Facebook insights. Dear oh dear. I've got to come out and say it – I've found their new and “improved" suite of analytics entirely perplexing, lacking in usefulness and extremely complex to explain, aggregate and apply to the real world.
| | | | The week in Search? Plus Your World | | Stefan Hull | | 13 January 2012, 11:02AM | Google has started the year by encouraging us to take more notice of our friends while simultaneously upsetting some of its other <cough> ‘friends’. The launch of Search Plus Your World on Tuesday makes sense of some of the moves we’ve seen over the past few months, notably the creation of the Google+ network and encrypted search via SSL connections. | | | | Facebook co-founder, interested in buying the leftish New Republic | | @gordonmacmillan | | 13 January 2012, 10:05AM |  Chris Hughes, one of Mark Zuckerberg’s roommates who helped found Facebook, is reported to be interested in buying US left-of-centre magazine The New Republic after it was reported earlier this week that the almost 100-year old title is looking for investors.
| | | | Let's Get?the importance of bridging physical and digital | | Lloyd Salmons | | 13 January 2012, 8:52AM |  2012 is going to be the year when smart brand marketing truly embraces the power of converging digital and physical activity.
The 'internet of things' is becoming an increasingly common part of our life; everyday products now have web connectivity, shopping experiences are getting social media components built in and anything other than a smart phone now looks distinctly archaic. | | | | Nominations open for The Social Brands 100 | | @gordonmacmillan | | 13 January 2012, 8:39AM |  Nominations today open for this year's Social Brands 100. Brands have until February 10th to have their name put forward for the chance to be included in what will be an authoritative report ranking those brands that are succeeding in the social age.
| | | | What not to do in Facebook marketing | | Joe Chernov | | 12 January 2012, 11:57AM |  "First do no harm" is a core principle of medical ethics. But it could just as easily be a building block for your company's Facebook marketing programme.
After all, of the 212 million pages Google indexes for "Facebook marketing tips" very few delineate what companies should avoid doing on the social Web's uber-platform. | | | | The Top 15 Brands On Twitter In 2011 [infographic] | | Polly Becker | | 12 January 2012, 10:50AM |  Would you be surprised to learn that the top brand in this list of 15 on Twitter is…Twitter itself? No, of course not, but what’s interesting here is that outside of tech firms McDonalds is there at number five. It also scores very higly on Facebook.
| | | | Technology so advanced a caveman could use it? | | Jeremy Garner | | 11 January 2012, 6:28PM |  It's an interesting contradiction that the further technology advances, the simpler and more instinctive it becomes to use.
Take the addictive interface functionality of an iPad or iPhone, for example. Watching people using it with simple, intuitive finger movements and hand gestures, it makes me wonder just how instinctive digital interactivity can become. (I mean, even cats are using it for Chrissakes. Such as these two cool customers, chillaxing with fish on an iPad, licking each other's ears lazily and listening to rude music.) | | | | Video: Sir Martin Sorrell on Advertising & Mobile at #CES2012 | | Mel Carson | | 11 January 2012, 6:26PM |  In Las Vegas for the Consumer Electronics Show, I managed to get 5 minutes with WPP CEO, Sir Martin Sorrell, and asked him how digital advertising budgets were shaping up for 2012, and where marketers should be focussing their efforts.
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