Friday 13 January 2012

Marketing Daily - Who owns your Twitter followers? Plus Unilever marketing chief Keith Weed, P&G, British Airways, and McDonald's

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Breaking news from Marketing
 
Breaking news from Marketing January 2012
 
Latest News
 
Who owns your Twitter followers?
Rachel Barnes,
13 January 2012
 

Employees represent firms on social media, but who 'owns' the audience -...

Twitter: would you take your followers with you?
 
 
Unilever's Weed talks media connectivity and consumer behaviour
Arif Durrani,
13 January 2012
 

Technology convergence is set to dramatically change how people consumer media and...

Keith Weed: global chief marketing officer of Unilever
 
 
Brand leaders predict little benefit from London 2012 Olympics
Alex Brownsell,
13 January 2012
 

The majority of UK brand leaders do not believe the London 2012...

London 2012: UK brand leaders see little benefit
 
 
BA promotes Comber to head of brands and marketing
Loulla-Mae Eleftheriou-Smith,
13 January 2012
 

British Airways has promoted Abigail Comber to the position of head of...

Abigail Comber: appointed head of brands and marketing at British Airways
 
 
Mobile shopping increases nearly threefold
Matthew Chapman,
13 January 2012
 

Mobile shopping in December surged in 2011 with a 187% increase in...

Apple iPhone: most popular smartphone used foApple iPhone: most popular device used for shopping via mobile in Decemberr shopping via mobile in December
 
 
McDonald's poised to extend Olympic sponsorship
John Reynolds,
13 January 2012
 

McDonald's is set to extend its sponsorship of the Olympics until 2020...

McDonald's: set to extend Olympics sponsorship until 2020
 
 
EDF hits back at British Gas with fairness claims
Matthew Chapman,
13 January 2012
 

EDF Energy has hit back at the television ad launched by British...

EDF: launches 'fair deal' campaign
 
 
Brand Health Check: Wispa
Rachel Barnes,
13 January 2012
 

Cadbury is giving the chocolate bar an Olympic role, despite a slide...

Brand Health Check: Wispa
 
 
 
Also in the News
 
Morrisons ramps up convenience push with frozen range
Matthew Chapman,
13 January 2012
 
P&G to raise $5m for youth sports programmes
Loulla-Mae Eleftheriou-Smith,
13 January 2012
 
Blue Dragon rolls out Chinese New Year Aurasma campaign
Sarah Shearman,
13 January 2012
 
Lastminute.com widens Top Secret offering
Loulla-Mae Eleftheriou-Smith,
13 January 2012
 
 
 
Blogs
 
 
Could Tesco kill Clubcard?
CHRIS BARRACLOUGH
 

For many years Tesco Clubcard has been the gold standard for database driven marketing. But in the wake of “disappointing...

 
 
Five ways to waste money in 2012
Alan Mitchell
 

I've just finished writing a feature for Marketing magazine about customer and brand engagement. It's fascinating to see how a...

 
 
Why Saga could find there’s trouble ahead
CHRIS BARRACLOUGH
 

Congratulations to VCCP for picking up the £32m Saga account (Brand Republic 5th Jan). The brief is to re-invigorate the...

 
 
Integration needs to be more than skin-deep
Heather Westgate
 

Digital marketing's ongoing evolution and maturation is evident across the industry. And it's fair to...

 
 
Luxury goods â€" why are they riding the recession?
Daniel Dumoulin
 

In spite of warnings that the luxury sector may follow the rest of the retail...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Digital Account Manager, Michael Page Marketing £25000 to £35000 per annum, Leeds

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Head of Marketing, Ad Lib £60-80k, Bristol

Brand Manager, Jarlett de Grouchy £30000 - £35000 per annum, London

Senior/Lead UX/Visual Designer, Fabric Up to £450 a day, London

Product Copywriter, Major Players £80 - £100 per annum, London

Freelance Digital Account Director - 6 month contract - Fantastic Agency - £40k, ECOM Recruitment £40k (pro rata) + bonus and benefits, London

Senior Account Manager / Account Director / Client Facing Project Manager - good digital understanding with a logical & lateral mind, who relishes making complicated projects happen, Firehorse £35 -£45k, SW London tube and train accessible

UK Marketing Manager, Dove Spa c. £40,000 - £42,000 plus car allowance & benefits, Surrey

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