Friday, 6 January 2012

Marketing Daily - Google TV gains boost by striking LG partnership; plus Samsung, Toyota, LoveFilm, and Aviva

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Breaking news from Marketing
 
Breaking news from Marketing January 2012
 
Latest News
 
Google TV gains boost by striking LG partnership
Matthew Chapman,
06 January 2012
 

LG has become the latest television manufacturer to partner Google as part...

Google TV: partners with television manufacturer LG
 
 
Samsung fills vacant mobile marketing director role
Matthew Chapman ,
06 January 2012
 

Samsung UK & Ireland has filled the mobile marketing director vacancy left...

Samsung: company is the world's biggest-selling smartphone maker
 
 
Motion-controlled games double market share
Matthew Chapman,
06 January 2012
 

Motion-control gaming is rapidly growing in the UK thanks to the popularity...

Forza Motorsport 4: has helped fuel popularity of motion-controlled games in the UK
 
 
Toyota targets youth with personalised rap videos
Alex Brownsell,
06 January 2012
 

Toyota is looking to extend its animated campaign for its Yaris model...

Toyota: creates personalised music videos
 
 
MoneySupermarket.com promotes wider savings with Las Vegas ad
Alex Brownsell,
06 January 2012
 

MoneySupermarket.com is evolving its 'You're So MoneySupermarket' campaign to demonstrate how it...

MoneySupermarket.com: new TV ad set in Las Vegas
 
 
LoveFilm strikes streaming deals for BBC Worldwide and ITV content
Sarah Shearman,
06 January 2012
 

LoveFilm has struck major streaming deals with BBC Worldwide and ITV, as...

LoveFilm: secures streaming deals for BBC Worldwide and ITV content
 
 
Aviva targets world record crowd for Quins v Saracens clash
John Reynolds,
06 January 2012
 

Aviva, the sponsor of top-flight club rugby union, is targeting the forthcoming...

Aviva: aims for world record crowd at Wembley
 
 
 
Also in the News
 
PZ Cussons buys Fudge hair brand in £25.5m deal
Loulla-Mae Eleftheriou-Smith,
06 January 2012
 
VisitBritain asks nation to 'share your Great Britain'
Loulla-Mae Eleftheriou-Smith,
06 January 2012
 
Lebedev backs i with fresh TV campaign
Daniel Farey-Jones,
06 January 2012
 
 
 
Blogs
 
 
Why Saga could find there’s trouble ahead
CHRIS BARRACLOUGH
 

Congratulations to VCCP for picking up the £32m Saga account (Brand Republic 5th Jan). The brief is to re-invigorate the...

 
 
Integration needs to be more than skin-deep
Heather Westgate
 

Digital marketing's ongoing evolution and maturation is evident across the industry. And it's fair to...

 
 
Luxury goods â€" why are they riding the recession?
Daniel Dumoulin
 

In spite of warnings that the luxury sector may follow the rest of the retail...

 
 
Was Iggy Pop a passenger?
CHRIS BARRACLOUGH
 

Iggy Pop is being dropped from the Swiftcover TV ads. Why’s that then? Is it a classic case of the...

 
 
‘Tis the season to be jolly well stressed out of one’s Christmas tree… isn’t it?
Mark Tomkins, TDA
 

You know that buying gifts for your wife's aunt's brother-in-law is stressful. It can be...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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Marketing Manager, Kingsmill Bread, Allied Bakeries £70k + Car + Bonus + Benefits, Maidenhead

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Account Director / Senior Account Director, £55k, Integrated / Retail / Shopper Experience, MODA consult Up to £55k + excellent benefits, Central London

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