| Latest news | |  | | | | | Shell has kick-started a review of its estimated £150 million global media account, which is currently held by WPP's MediaCom. | | |  | | | | | GoCompare.com, the price comparison site famous for its opera-singing brand mascot, has called a review of its £28 million advertising account. | | |  | | | | | Tesco's Big Price Drop has failed to boost sales across the festive period and has led the supermarket giant to admit it was "disappointed" with its performance, while Argos fared worse. | | |  | | | | | Employment levels in UK agencies continued to rise modestly for the second year running with the total number of employees in IPA member agencies increasing 2.8 per cent to 19,372 in 2011. | | |  | | | | | Facebook's dominance of UK visits to social networking sites is getting diluted as the category diversifies, while YouTube is experiencing steep growth, according to new data from Experian Hitwise. | | |  | | | | | The former Publicis London chief executive Neil Simpson and executive creative director Tom Ewart have joined forces with Grey's former chief strategy officer Neil Hourston to launch a new agency. | | |  | | | | | The Newspaper Marketing Agency, the trade body that represents the interests of the UK's national newspapers, has appointed Rufus Olins, the former chief executive of Warc, as its chief executive. | | |  | | | | | A consortium of the nation's largest brewers is looking for an advertising agency to help improve the image of beer. | | |  | | | | | Bauer Media has appointed Immediate Media's Clare Chamberlain to lead its 100-strong ad team as sales director across the publisher's print and digital operations. | | |  | | | | | RBS Insurance has appointed British Gas commercial director Rick Vlemmiks to head up its newly formed centralised marketing structure, as it prepares for a sell-off by RBS Group. | | |  | | | | | Ann Summers will use a size-16 "real woman" to front its Valentine's Day marketing following a public vote to find the star of the campaign. | | |  | | | | | Soft-drink giants Britvic and PepsiCo UK have partnered to launch a multimillion-pound CSR promotion called 'Transform Your Patch', in partnership with environmental regeneration charity Groundwork that involves all their soft drinks brands. | | | | | Opinion | |  | | | | | Analysing a data-rich business case, a method developed at Harvard, is a highly effective form of training for marketers | | |  | | | | | In the increasingly complex advertising technology sector, do clients really understand the value of their audience behaviour data and how it is being used, asks Carl White, chief executive officer, ValueClick Europe. | | | | | Intelligence | |  | | | | | Reckitt Benckiser UK general manager is boosting investment, despite the recession. Interview by Loulla-Mae Eleftheriou-Smith and Rachel Barnes. | | |  | | | | | As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | | Marketing Executive | | Recruiter Adam Recruitment | | Salary £25000 - £30000 per annum | | Location North West England | | | Brand Manager | | Recruiter Tarsh Lazare Marketing Recruitment | | Salary £40,000 - £50,000 | | Location West London | | |  | | |
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