Thursday 26 January 2012

Breaking news from Brand Republic - News International, Specsavers, Ryanair, Russian Standard, Bulmers

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Latest news
News International reviews £28m agency roster
News International reviews £28m agency roster
by Jeremy Lee
26 January 2012, 08:00AM
News International is putting its entire agency roster, including WCRS and CHI & Partners, on notice as part of a wide-ranging review of its marketing communications needs.
Specsavers launches £39m media contest
Specsavers launches £39m media contest
by Katherine Levy
26 January 2012, 08:00AM
Specsavers is reviewing its £39 million UK media planning and buying business, currently held by MEC and MediaCom.
Agencies line up for Ryanair ad brief
Agencies line up for Ryanair ad brief
by Jeremy Lee
26 January 2012, 08:00AM
Ryanair, the budget airline that has consistently incurred the wrath of the ASA, is on the search for an advertising agency to handle its £4 million account.
Russian Standard calls global ad review
Russian Standard calls global ad review
by Anne Cassidy
26 January 2012, 08:00AM
Russian Standard Vodka is conducting a global review of its advertising arrangements as it prepares a major brand push.
Bulmers kicks off creative review
Bulmers kicks off creative review
by Anne Cassidy
26 January 2012, 08:00AM
Bulmers is reviewing its £3 million advertising account as it aims to strengthen its positioning against rivals such as Magners.
JWT promotes trio to lead London agency
JWT promotes trio to lead London agency
by Jeremy Lee
26 January 2012, 08:00AM
JWT has looked internally to replace former chief executive Guy Hayward with the promotion of the joint managing directors Joe Petyan and James Whitehead and the executive creative director Russell Ramsey.
W&K lands top ANNAs award for Honda campaign
W&K lands top ANNAs award for Honda campaign
by Anne Cassidy
25 January 2012, 10:00PM
Wieden & Kennedy has scooped the top prize at the Awards for Newspaper Advertising for the third time in seven years of the awards.
P&G asks Facebook to 'like' clean water programme
P&G asks Facebook to 'like' clean water programme
by Loulla-Mae Eleftheriou-Smith
26 January 2012, 09:25AM
Procter & Gamble (P&G) has launched a Facebook campaign to get consumers to engage with the company's Children's Safe Drinking Water programme (CSDW), promising to deliver one day of clean drinking water for every "like".
Yahoo bolsters sales team with strategic hires
Yahoo bolsters sales team with strategic hires
by Sarah Shearman
26 January 2012, 09:23AM
Yahoo has boosted its UK sales team with five new hires, including account group leaders, in the first raft of appointments since its major restructure in August last year.
Thinkbox launches TV planning awards
Thinkbox launches TV planning awards
by Jeremy King
26 January 2012, 08:51AM
Thinkbox, the commercial TV marketing body, has launched the Thinkbox Planning Awards 2012 in conjunction with Media Week and Campaign.
Opinion
Jeremy Lee: It's time 'Charmless' Ed shows his true mettle at Channel 4
Jeremy Lee: It's time 'Charmless' Ed shows his true mettle at Channel 4
by Jeremy Lee
26 January 2012, 08:00AM
Compared with Ben Allen, his opposite number at ITV, the incoming head of trading at Channel 4, Ed Chalmers, has been let off rather lightly on the nickname front.
Russell Davies: Why agencies may be longing for the death of Hollywood
Russell Davies: Why agencies may be longing for the death of Hollywood
by Russell Davies
26 January 2012, 08:00AM
You probably noticed the Wikipedia blackout last week. It, and many other sites, went dark in protest against the SOPA/PIPA legislation being discussed in Washington.
Why should brands worry about Europe's data protection proposals?
Why should brands worry about Europe's data protection proposals?
by Charles Ping
26 January 2012, 09:00AM
The marketing industry needs to engage with the European Commission's proposed shake-up of data protection legislation, which could restrict businesses using social media data and channels, writes Charles Ping of Communisis Data Intelligence.
Intelligence
Are we ready for smart TVs?
Are we ready for smart TVs?
by Alasdair Reid
26 January 2012, 08:00AM
The revolution may be here, but are agencies prepared, Alasdair Reid asks.
Thomas Cook's marketing chief on the fight to save the 170-year-old business
Thomas Cook's marketing chief on the fight to save the 170-year-old business
by Loulla-Mae Eleftheriou-Smith
26 January 2012, 12:00AM
The tour operator had an awful 2011 and is banking on product-led ads to turn its fortunes around. By Loulla-Mae Eleftheriou-Smith.
Why video is set to be the medium of the future
Why video is set to be the medium of the future
by Claire Valoti and James Grant
26 January 2012, 08:00AM
As usage of mobile devices and internet-connected TVs grow, video content will become an increasingly important part of ad campaigns.
The rise of ad sales spells new era at Microsoft
The rise of ad sales spells new era at Microsoft
by Jeremy Lee
26 January 2012, 08:00AM
The advertising division's Andy Hart sees the brand as a media opportunity more than a tech company, Jeremy Lee writes.
Also in the news
Innocent to part company with marketing director Delabriere
by John Reynolds, 25 January 2012, 01:45PM
EC proposes data fines of up to 2% of global turnover
by Daniel Farey-Jones, 25 January 2012, 03:44PM
Man City teases fans with 'Spot-the-Balotelli' campaign
by Sarah Shearman, 25 January 2012, 11:20AM
McDonald's trials concept restaurants with enhanced children's facilities
by Nick Batten, 25 January 2012, 01:44PM
Warehouse launches campaign to boost fashion credentials
by Sarah Shearman, 25 January 2012, 12:30PM
Asda targets overseas expansion for George brand
by Matthew Chapman, 25 January 2012, 12:20PM
From the blogs
Mail Online passes NYT as named world's biggest newspaper, NYT says Mail "not in our competitive set"
@gordonmacmillan
26 January 2012, 8:36AM
What price the GM global media business?
Bob Willott
26 January 2012, 8:27AM
The Super Bowl and the social network
Polly Becker
26 January 2012, 7:51AM
WHY DIDN'T SOMEONE SAY SOMETHING ?
MARTIN BOWLEY
26 January 2012, 7:31AM
Dialogue Can Be Your Competitive Advantage
Christopher Johns
25 January 2012, 5:12PM
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