Breaking news from Brand Republic - Lynx, Flora, Mars, Founded, BlackBerry

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Girls get the 'Lynx effect' by Loulla-Mae Eleftheriou-Smith 23 January 2012, 09:00AM Lynx, the Unilever-owned male grooming brand, is launching a women's body spray in the UK today (23 January), for the first time in the brand's history. Unilever follows Lurpak with £10m Flora push by Loulla-Mae Eleftheriou-Smith 23 January 2012, 09:30AM Unilever is relaunching its Flora portfolio with a £10m marketing campaign to highlight the brand's new blending process and the improved flavour of its Flora Original and Flora Light products. Mars appoints agencies to Galaxy digital account by Sarah Shearman 23 January 2012, 09:05AM Mars, the FMCG giant, has awarded the digital business for its Galaxy chocolate brand jointly to AMV, MediaCom and Freud Communications, following a competitive pitch. Ex-GyroHSR duo Perry and Mabbott open agency by Sara Kimberley 23 January 2012, 08:30AM Richard Perry, GyroHSR's former chief operating officer and Richard Mabbott, senior vice president and head of planning, have opened the doors of agency venture Founded. BlackBerry co-chief executives step down by Matthew Chapman 23 January 2012, 09:05AM Mike Lazaridis and Jim Balsillie, BlackBerry maker Research in Motion's co-CEO's, have stepped down to make way for chief operating officer Thorsten Heins, who will assume the role of president and chief executive. Stobart to be new Super League sponsor by Nick Batten 23 January 2012, 09:18AM Eddie Stobart is making a significant move into sport sponsorship, signing a deal to be the new sponsor of rugby league's Super League. Opinion Think BR: Being a five star marketer by Andy Bird and Mhairi McEwan 23 January 2012, 08:30AM Five star marketers share common behavioural attributes, write Andy Bird and Mhairi McEwan, co-founders of Brand Learning. Think BR: Leadership in times of change by Mark Lund 20 January 2012, 08:00AM In a world of unprecedented connectivity, transparency and democracy of opportunity, when automatic respect is in increasingly short supply, how should modern leadership be defined, asks Now's Mark Lund. Think BR: Whose app is it anyway? The IP issues in apps by Arty Rajendra and Rosie Burbidge 20 January 2012, 11:30AM If you're launching an app you should be prepared for possible IP infringement, write Arty Rajendra, partner, and Rosie Burbidge, associate at Rouse Legal. Intelligence Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy by Nicola Clark 19 January 2012, 07:00AM Coca-Cola's portfolio director for the 2012 Olympics faces challenges ranging from guerrilla marketing to achieving standout. By Nicola Clark. The DIY creative brands by Adam Woods 20 January 2012, 12:00AM Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a wide range of sectors. How does this work, and how effective can the results be, asks Adam Woods. Bob's nine-year itch by Anne Cassidy 20 January 2012, 12:00AM Bob Greenberg has been responsible for groundbreaking ideas for decades. Will the latest iteration of his pioneering digital agency prove another? Is inexperience a worry? by Alasdair Reid 19 January 2012, 08:00AM More than half of media agency staff are 30 or under. Also in the news Channel 4 poaches Global Radio's Ed Chalmers for top trading job by Maisie McCabe, 20 January 2012, 05:20PM Acting government communications chief given permanent role by Gemma Charles, 20 January 2012, 04:40PM Nike launches Nike+ FuelBand by John Reynolds, 20 January 2012, 01:25PM Blockbuster launches 'most aggressive' customer acquisition drive by Matthew Chapman, 20 January 2012, 01:35PM Walkers hands Gary Lineker fresh three-year deal by Nick Batten, 20 January 2012, 01:25PM From the blogs Unilever under fire for treatment of workers in Unite video @gordonmacmillan 23 January 2012, 9:02AM Plusnet regionalising broadband - a step too far? Louise Kennedy 20 January 2012, 3:34PM 'Role of Government' in a capitalist society Hugh Salmon 20 January 2012, 3:12PM Ron Paul the Republican social media candidate [infographic] Polly Becker 20 January 2012, 1:38PM Berners-Lee says SOPA violates human rights @gordonmacmillan 20 January 2012, 12:21PM Latest jobs Account Manager Recruiter Major Players Salary £130 - £300 per annum Location City of London Marketing Coordinator x2 Recruiter Capital Shopping Centres Group PLC Salary Competitive plus benefits Location Thurrock Head of Client Marketing Recruiter Dynamic New Alliances Salary £60K Location London Marketing Manager Recruiter Xchangeteam Salary £40000 - £45000 per annum Location Richmond upon Thames Senior Account Manager Recruiter One Voice Media & PR Salary Dependent on experience Location Exeter, Devon Senior Planner Recruiter Dynamic New Alliances Salary £75K Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders