Breaking news from Brand Republic - Lurpack, Vaizey, Asda, TV overnights, Reed, BT

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Lurpak readies £10m product launch by Sara Kimberley 13 January 2012, 04:10PM Lurpak is launching a £10m ad campaign aligning itself with healthy eating, to promote Lightest Spreadable, its biggest product launch in 10 years. Minister backs 'pioneering' British ad industry by Rich Sutcliffe 16 January 2012, 09:00AM Video interview: Creative industries minister Ed Vaizey has told the advertising community that Britain leads the world in creativity and said the government will use the Olympic spotlight to create opportunities for British businesses. Asda trademarks 'Asda Money' by Matthew Chapman 16 January 2012, 09:15AM Speculation is mounting that Asda will relaunch its 'Asda Financial Services' offering following the registration of an 'Asda Money' trademark. Take Me Out gets 4.6 million viewers for ITV by Maisie McCabe 16 January 2012, 09:36AM ITV1 love match show 'Take Me Out' drew an average audience of 4.6 million viewers on Saturday night after a week of embarrassing revelations about the backgrounds of contestants. 'Super Reed' entry wins Reed.co.uk ad contest by Daniel Farey-Jones 16 January 2012, 09:03AM A £10,000 competition to create a TV ad for Reed, the recruitment agency, has been won by director Jonathan Brooks and producer Mat Laroche. BT's student ads replace Adam and Jane by Sarah Shearman 13 January 2012, 04:54PM BT is set to unveil its new sitcom style ads tomorrow featuring three new student characters, who take the baton from long-standing characters Adam and Jane, view first here. Opinion Think BR: Caveat emptor - buyers should still beware! by Bob Willott 16 January 2012, 08:30AM Two developments in the last week highlight the risks and rewards involved in buying other companies, and how easy it can be to buy a dud company or to pay too much for one, writes Bob Willott. Claire Beale: 2012: the year of getting flat, fast and flexible by Claire Beale 12 January 2012, 08:00AM So it's January and time for optimism. Naturally, 2012 is going to be carnage, but you've got to feel a healthy degree of immunity or find a coping strategy. Or give up. Intelligence Who owns your Twitter followers? by Rachel Barnes 13 January 2012, 01:00AM Employees represent firms on social media, but who 'owns' the audience - user or brand, asks Rachel Barnes. Brand barometer: Social media performance of John Lewis by Gemma Charles 13 January 2012, 05:00PM A look at how retailer John Lewis has been performing across social networks during the past three months. Reckitt Benckiser's Alan Thompson on 'power brand' innovation and life after Becht by Loulla-Mae Eleftheriou-Smith and Rachel Barnes 12 January 2012, 05:00AM Reckitt Benckiser UK general manager is boosting investment, despite the recession. Interview by Loulla-Mae Eleftheriou-Smith and Rachel Barnes. Also in the news NEWSPAPER ABCs: Guardian is only daily riser in December by John Reynolds, 13 January 2012, 03:11PM Mobile shopping increases nearly threefold by Matthew Chapman, 13 January 2012, 01:54PM Brand leaders predict little benefit from London 2012 Olympics by Alex Brownsell, 13 January 2012, 01:40PM Weber Shandwick scoops Swiss brief as Olympic countdown continues by John Owens, 16 January 2012, 09:01AM Unilever's Weed talks media connectivity and consumer behaviour by Arif Durrani, 13 January 2012, 01:12PM From the blogs BBC REPORTER LAST SEEN IN LAS VEGAS MARTIN BOWLEY 15 January 2012, 6:15PM Reasons to postpone the voluntary euthanasia Steve Henry 15 January 2012, 5:46PM Multi-channel: the danger within Alan Mitchell 14 January 2012, 7:17PM Friday the 13th - Unlucky for Google Jonathan Akwue 13 January 2012, 11:51PM Could Crayon afford not to sell? Bob Willott 13 January 2012, 3:49PM Latest jobs Account Director Recruiter Xchangeteam Salary £43000 - £46000 per annum + Benefits Location London Account Manager Recruiter Dynamic New Alliances Salary £30K Location London Head of Digital Sponsorship - Online Entertainment Brand Recruiter round8 Salary £40-45k + Commission Location Central London Board Account Director Recruiter Dynamic New Alliances Salary Up to £90K Location London Conversion Rate Optimisation Consultant (Analyst, CRO) Recruiter Digital Gurus Salary £35000 - £40000 per annum Location London Strategist Recruiter PFJ Salary £50000 - £70000 per annum Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders