Digital AM - Mars, Snickers, Streamed TV, BlackBerry, Nick Ellsom

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Mars appoints agencies to Galaxy digital account by Sarah Shearman 23 January 2012, 09:05AM Mars, the FMCG giant, has awarded the digital business for its Galaxy chocolate brand jointly to AMV, MediaCom and Freud Communications, following a competitive pitch. Jordan promotes Snickers in Twitter prank by Loulla-Mae Eleftheriou-Smith 23 January 2012, 10:13AM Snickers, the chocolate bar from Mars, has hired reality TV star Katie Price, formally known as Jordan, to promote the brand through Twitter in an advertising stunt that made her followers momentarily think her account had been hacked. Streamed TV is a hit with UK viewers by Sarah Shearman 23 January 2012, 10:35AM Television streaming services such as ITV Player are becoming more mainstream in the UK and users are more willing to pay for them, according to research from KPMG. BlackBerry co-chief executives step down by Matthew Chapman 23 January 2012, 09:05AM Mike Lazaridis and Jim Balsillie, BlackBerry maker Research in Motion's co-CEO's, have stepped down to make way for chief operating officer Thorsten Heins, who will assume the role of president and chief executive. Nick Ellsom leaves PHD for OMG's Annalect by Daniel Farey-Jones 23 January 2012, 10:25AM Nick Ellsom, PHD's head of digital, is joining Omnicom Media Group's Annalect division, with Harriet Perry moving in the other direction to become managing partner, digital, at PHD. Promotional feature: Are 'Adaptive Web Experiences' going to be a game-changer for the future? Do you sense-and-adapt to your customers' needs? Or are you in the danger of walking into digital quicksand? Join your fellow marketers at Digital Trendspot 2012 to find out. Also in the news Southern Comfort brings brand character to Facebook by Sarah Shearman, 20 January 2012, 09:12AM Nike launches Nike+ FuelBand by John Reynolds, 20 January 2012, 01:25PM Apple launches interactive textbooks for iPad by Sarah Shearman, 20 January 2012, 11:30AM Campaign Viral Chart: Coca-Cola Tunisia takes top spot by Ben Hall, 20 January 2012, 08:55AM Google breaks $10bn quarterly revenues mark by Maisie McCabe, 20 January 2012, 08:59AM Think BR: Whose app is it anyway? The IP issues in apps by Arty Rajendra and Rosie Burbidge, 20 January 2012, 11:30AM From the blogs Google's new "Ask On" feature and the decay of channels Andrew Girdwood 23 January 2012, 11:03AM Consumers don't want more Facebook pages they want better dialogue from companies and brands Peter Sigrist 23 January 2012, 10:57AM Brewdog bar Greg Taylor 23 January 2012, 10:22AM Jordan's brainiac Twitter stunt for Snickers backfires @gordonmacmillan 23 January 2012, 10:10AM Unilever under fire for treatment of workers in Unite video @gordonmacmillan 23 January 2012, 9:02AM Latest jobs Digital Account Director Recruiter Dynamic New Alliances Salary £55-60K Location London Digital Traffic / Studio Manager - New Digital Team Recruiter Ad Lib Salary £38k - £42k (possibly more for the right candidate) Location Berkshire Senior Account Manager Recruiter Dynamic New Alliances Salary £35K Location London Senior Social Media Planner Recruiter Digital Gurus Salary £55000 - £65000 per annum Location London Account Director - Digital Recruiter Daniel Marks London Salary £40-50k + Benefits Location Central London Head of Workflow Recruiter Red Sofa London Salary up to £80k Location West End Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders