Tuesday 31 January 2012

Marketing Daily - Yahoo aims for stability with high-level reshuffle; plus Apple, Breast Cancer Care, Pernod-Ricard, and Starbucks

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Breaking news from Marketing
 
Breaking news from Marketing January 2012
 
Latest News
 
Yahoo aims for stability with high-level reshuffle
Sarah Shearman,
31 January 2012
 

Yahoo has carried out a major restructure of its European marketing department...

Robert Bridge: European marketing chief, Yahoo
 
 
Dixons loses chief executive to Apple
Matthew Chapman,
31 January 2012
 

Apple has hired John Browett , Dixons Retail chief executive and the...

John Browett: Dixons chief joins Apple
 
 
Locog to open Olympic outdoor auction to non-sponsors
Maisie McCabe,
31 January 2012
 

Outdoor advertising sites near the Olympic Park are to be sold to...

Stratford Digital Sail: outdoor media site
 
 
Brit Insurance marketing cuts threaten cricket sponsorship
John Reynolds,
31 January 2012
 

Brit Insurance has axed its marketing and communications team, putting the future...

Brit Insurance: four-year cricket deal signed in 2009
 
 
Breast Cancer Care trials 'hard-hitting' ad approach
Matthew Chapman,
31 January 2012
 

Breast Cancer Care is to swap its pink-themed messaging for a more...

Breast Cancer Care: new 'hard-hitting' approach
 
 
Pernod-Ricard revives Absinthe with global campaign
Sarah Shearman,
31 January 2012
 

Pernod-Ricard is relaunching its absinthe brand with a campaign that plays on...

Pernod-Ricard: readies global campaign for absinthe brand
 
 
Starbucks to open in India
John Reynolds,
31 January 2012
 

Starbucks is to open its first outlets in India this year, as...

Starbucks: top open its first outlets in India this year
 
 
 
Also in the News
 
Npower hires AXA's Britton to top marketing post
Alex Brownsell,
30 January 2012
 
Sky to launch pay-as-you-go content for non-subscribers
Loulla-Mae Eleftheriou-Smith,
31 January 2012
 
 
 
Blogs
 
 
This blog has been censored Ć¢€" in Bognor Regis
Mark Tomkins, TDA
 

Actually, this could soon happen to your latest Tweet. That's because Twitter has just announced...

 
 
CSR in a social media driven world
Jonathan Weeks
 

Social networks used for both private and professional purposes are currently reviewing & simplifying their...

 
 
Tough times call for tough tactics
James Boulton
 

In a recession companies need to go on the attack, not sit back and let...

 
 
What happens when social media gets organised?
CHRIS BARRACLOUGH
 

The joy of Twitter or Facebook is that various campaigns seem to catch the mood. From getting Rage Against the...

 
 
Raising a glass to SainsburyĆ¢€™s new marketing director, Sarah Warby
rachel barnes
 

Ex-Heineken marketer Sarah Warby to be Sainsbury's long-awaited marketing director Sainsbury's today revealed that...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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