The Wall > How to get more clicks on Twitter; Facebook, Twitter and LinkedIn are terrestrial TV; why Google's latest tweak will increase your rankings

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Handy >> How to get more clicks on Twitter [infographic] @gordonmacmillan 26 January 2012, 10:35AM Really useful infographic here from Dan Zarrella who has done some more research into how we can all get more clicks out of our tweets. He did some research on this last year when he analysed where in a tweet was the best place to put the link. Facebook, Twitter and LinkedIn are terrestrial TV? Peter Wood 26 January 2012, 10:34AM Social media has clunked its way through many evolutions over the years. The past four has seen the digital world settle into a social rhythm. Facebook being the daddy of them all, Twitter is the cooler, younger kid on the block, and LinkedIn taking the lead as the place to hang out to talk serious stuff. The commonality with all of those platforms is they are essentially for everyone. The barriers to entry are extremely low. Most tech savvy people will generally have those three, even if they're not active in all three (I bet everyone who reads this has all three). Why Google's latest tweak will increase your rankings Andrew Girdwood 26 January 2012, 10:22AM On Wednesday night, Google announced they have changed how average positions are calculated in the Top Search Queries report. These changes are effective immediately. Average position is an SEO truth that seems to struggle to take hold even though it is far more appropriate to today's personalised search landscape than the old concept of absolute rankings. Digital marketing 2.0: it's on its way - more targeted, less frequent Marco Veremis 26 January 2012, 9:55AM Over the past year, innovations in technology have allowed marketers to reach consumers in new and exciting ways, but often at the expense of delivering the right messages that are relevant and targeted to consumers. Mail Online passes NYT as named world's biggest newspaper, NYT says Mail "not in our competitive set" @gordonmacmillan 26 January 2012, 8:36AM We wrote last week that the Mail Online was continuing its expansion plans with a launch in India and today it has been confirmed by online measurement firm ComScore that the Daily Mail’s website has passed the New York Times to become the World’s biggest newspaper. The Super Bowl and the social network Polly Becker 26 January 2012, 7:51AM Super Bowl Sunday is almost upon us as the New York Giants get ready to take on the New England Patriots in Super Bowl XLVI on February 5. We’ve already seen lots of ads being trailed and lots of social chatter. Dialogue Can Be Your Competitive Advantage Christopher Johns 25 January 2012, 5:12PM In the digital world, of agencies, briefs and strategies there is always much talk of 'funnel optimization', of maximizing the number of actions you'd like the user to take based upon the options that you lay before them. For the majority of websites, these funnels come down to 'buy' or 'sign-up' . So, for customers to make a purchase now or give us permission to market to them so that they may, at some future point, make a purchase. The importance of a social fan base and how to grow one [infographic] Polly Becker 25 January 2012, 1:35PM We all need fans and brands need them more than most and building relationships with consumers fosters loyalty. As a result, loyalty has the potential to increase profits, but how do brands get them and how do they keep them? Has Snickers Gone Nuts? Twitter stunt illustrated how social can be exploited Mark Bower 25 January 2012, 12:27PM As news broke of Jordan being recruited to help promote Snickers on Twitter, the Coolpink office was instantly a hive of discussion. We were not only split by the divide of who loves and hates the chocolate bar, but more so on the topic of whether consumers really are stupid enough to fall for this kind of advertising? Twitter brings LA Fitness to heel after gym chain shamed @gordonmacmillan 25 January 2012, 10:01AM Another day and another brand trashes itself online. Yesterday McDonald’s took a beating after its poorly thought out #McDstories when south. Now it is the turn of gym chain LA Fitness, which has been shamed into dropping £360 in charges it was trying to extract from a pregnant woman whose husband had lost his job. Nice. It took Twitter to descend upon the brand to make it see sense and force it into a deeply embarrassing climb down, which has left its social reputation shredded like so much old gym wear. Latest jobs Senior Digital Designer Recruiter Digital Gurus Salary £35000 - £40000 per annum Location London Director of Digital and Product Marketing Recruiter P&MM Ltd Salary Competitive Location Buckinghamshire Community Manager - Digital Agency Recruiter The Blueprint Salary £25000 - £28000 per annum + package Location London Senior Digital Producer Recruiter The Blueprint Salary £45000 - £60000 per annum + package Location City of London Marketing Director Recruiter Magnuson Hotels Salary £50,000 - £59,999 annual Location South West London Associate Planning Director - Social & Tactics Recruiter The Blueprint Salary £55000 - £70000 per annum + bonus + package Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders