| Latest news | |  | | | | | Tesco is doing a U-turn and returning to a strategy of offering money-off vouchers after chief executive Philip Clark admitted backing off voucher activity contributed to its torrid Christmas. | | |  | | | | | British Airways is planning to decorate a number of its aircraft to look like doves in celebration of the London 2012 Olympic Games, in a project overseen by artist Tracey Emin. | | |  | | | | | The Advertising Standards Authority (ASA) has banned a Citroen TV ad featuring flashing lights, after 10 people complained it brought on symptoms associated with photo-sensitive epilepsy. | | |  | | | | | Gareth Helm, Mars Petcare marketing director, has left his role after just over 12 months. | | |  | | | | | Film studio Lions Gate has been rapped by the Advertising Standards Authority over an ad for its film 'Abduction', after a complaint it was viewed by a two-year old on YouTube. | | |  | | | | | Abercrombie & Kent, the luxury and adventure travel group, has appointed former Thomas Cook executive Katherine Gershon as group sales & marketing director, charged with opening up new markets. | | |  | | | | | Jerry Yang, the co-founder of Yahoo and a key opponent to Microsoft's 2008 bid for the one-time internet darling, has resigned two weeks after the appointment of a new chief executive. | | | | | Opinion | |  | | | | | Connected TVs ruled the roost at CES but the real development was the rise of the connected device, writes Rhys McLachlan, business development director at Videology. | | |  | | | | | In an increasingly digital world there are some key principles to be aware of when creating branded content, writes Matt Simpson, editorial director, Zone. | | |  | | | | | Two developments in the last week highlight the risks and rewards involved in buying other companies, and how easy it can be to buy a dud company or to pay too much for one, writes Bob Willott. | | | | | Intelligence | |  | | | | | While chains in the UK have proved resilient to the effects of the recession, questions remain over how the 2012 Olympics and Jubilee celebrations will affect London hotels. | | |  | | | | | Old-fashioned festive ad communicated the chain's strategy adequately | | |  | | | | | Employees represent firms on social media, but who 'owns' the audience - user or brand, asks Rachel Barnes. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | | Marketing Executive | | Recruiter Adam Recruitment | | Salary £20000 - £25000 per annum | | Location North West England | | |  | | |
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