Monday 23 January 2012

Marketing Daily - Sainsbury's hires Sarah Warby as marketing director; plus Lynx, Blackberry, Unilever, and Snickers

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Breaking news from Marketing
 
Breaking news from Marketing January 2012
 
Latest News
 
Sainsbury's hires Sarah Warby as marketing director
Matthew Chapman,
23 January 2012
 

Sainsbury's has appointed former Heineken marketing director Sarah Warby to its vacant...

Sarah Warby: former Heineken marketing director
 
 
Girls get the 'Lynx effect'
Loulla-Mae Eleftheriou-Smith,
23 January 2012
 

Lynx, the Unilever-owned male grooming brand, is launching a women's body spray...

Lynx: rolls out women's fragrance
 
 
BlackBerry co-chief executives step down
Matthew Chapman,
23 January 2012
 

Mike Lazaridis and Jim Balsillie, BlackBerry maker Research in Motion's co-CEO's, have...

BlackBerry: Thorsten Heins: takes the role of president and chief executive
 
 
Unilever follows Lurpak with £10m Flora push
Loulla-Mae Eleftheriou-Smith,
23 January 2012
 

Unilever is relaunching its Flora portfolio with a £10m marketing campaign to...

Flora: 2011 campaign starring Vernon Kay and his mother
 
 
Jordan promotes Snickers in Twitter prank
Loulla-Mae Eleftheriou-Smith,
23 January 2012
 

Snickers, the chocolate bar from Mars, has hired reality TV star Katie...

Katie Price: posts Snickers activity on her Twitter page
 
 
Mattel responds to calls for bald Barbie
Nicola Clark,
23 January 2012
 

She has been a UN ambassador, an air hostess and a cashier,...

Facebook: mothers call for bald Barbie
 
 
Asda to escalate convenience store battle
Matthew Chapman,
23 January 2012
 

The convenience store battle between the major supermarkets is set to intensify...

Asda: ramps up rollout of convenient stores
 
 
 
Also in the News
 
Brand barometer: Department stores - which is most prominent on the web?
Gemma Charles,
23 January 2012
 
Brand barometer: Social media performance of Nokia
Gemma Charles,
23 January 2012
 
 
 
Blogs
 
 
Raising a glass to SainsburyĆ¢€™s new marketing director, Sarah Warby
rachel barnes
 

Ex-Heineken marketer Sarah Warby to be Sainsbury's long-awaited marketing director Sainsbury's today revealed that...

 
 
Multi-channel: the danger within
Alan Mitchell
 

Remember the days when there people were debating about bricks or clicks? Looking back, it's quite astonishing to see just...

 
 
Could Tesco kill Clubcard?
CHRIS BARRACLOUGH
 

For many years Tesco Clubcard has been the gold standard for database driven marketing. But in the wake of “disappointing...

 
 
Five ways to waste money in 2012
Alan Mitchell
 

I've just finished writing a feature for Marketing magazine about customer and brand engagement. It's fascinating to see how a...

 
 
Why Saga could find thereĆ¢€™s trouble ahead
CHRIS BARRACLOUGH
 

Congratulations to VCCP for picking up the £32m Saga account (Brand Republic 5th Jan). The brief is to re-invigorate the...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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