| Latest news | |  | | | | | EDF Energy has hit back at the television ad launched by British Gas last night (12 December) with a national press campaign that positions itself as the fairest of the major energy suppliers. | | |  | | | | | 888.com, the online betting firm, has launched a 'Big Brother' bingo game through a partnership with Channel 5, the Northern & Shell-owned broadcaster, and production company Endemol. | | |  | | | | | Future has sold its US music division, which publishes titles including Guitar World, for up $3m (£2m). | | |  | | | | | McDonald's is set to extend its sponsorship of the Olympics until 2020 in a deal that could be valued at $100m (£65m ). | | |  | | | | | Millions of pounds of ad revenue could be lost by Ocean Outdoor and Clear Channel Outdoor if the Hammersmith Flyover remains closed until the 2012 Olympics. | | |  | | | | | Blue Dragon, the Oriental food brand, is launching an augmented reality campaign using Aurasma technology to mark the Chinese New Year later this month. | | |  | | | | | OMD UK poaches Dan Clays as MD, while long-standing Honda marketer Ian Armstrong joins Jaguar, all in BR's round-up of this week's people moves in advertising, marketing and media. | | |  | | | | | Vinnie Jones' ad for the British Heart Foundation, which premiered on the web before its TV debut, is the most-shared video this week with more than 53,000 shares across Facebook, Twitter and the blogosphere. | | | | | Opinion | |  | | | | | Analysing a data-rich business case, a method developed at Harvard, is a highly effective form of training for marketers | | |  | | | | | In the increasingly complex advertising technology sector, do clients really understand the value of their audience behaviour data and how it is being used, asks Carl White, chief executive officer, ValueClick Europe. | | | | | Intelligence | |  | | | | | Reckitt Benckiser UK general manager is boosting investment, despite the recession. Interview by Loulla-Mae Eleftheriou-Smith and Rachel Barnes. | | |  | | | | | As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | Account Executive | | Recruiter Pitch Consultants | | Salary £15000 - £17000 per annum | | Location Birmingham | | | | | Marketing Executive | | Recruiter Adam Recruitment | | Salary £25000 - £30000 per annum | | Location North West England | | | Packaging Coordinator | | Recruiter Better Placed Recruitment | | Salary £20000 - £25000 per annum + Benefits | | Location Leeds | | |  | | |
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