Marketing Daily - Brands eye a share of the booming digital health sector; plus the great brand engagement myth, T-Mobile, and Carlsberg

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View in web browser View text-only version   Breaking news from Marketing January 2012   Latest News   Tesco boss Richard Brasher to chair Marketing Society Awards judging Staff, 30 January 2012   Tesco UK & Ireland chief executive Richard Brasher has been unveiled as...     The great brand engagement myth Alan Mitchell , 30 January 2012   Engagement is one of the most over-used and misunderstood marketing metrics, writes...     Brands eye a share of booming digital health sector Sarah Shearman, 30 January 2012   Several leading brands are targeting the burgeoning health data market, writes Sarah...     T-Mobile rolls out 'Full Monty' unlimited deal Matthew Chapman, 30 January 2012   T-Mobile is launching a proposition called 'The Full Monty' this week, which...     Olympic hopefuls join Pantene campaign Loulla-Mae Eleftheriou-Smith, 30 January 2012   Procter & Gamble (P&G) has signed up several female athletes, including British...     TfL launches 'Get Ahead Of The Games' ads Gemma Charles, 30 January 2012   A national campaign to ensure the smooth running of transport links during...     Carlsberg UK unveils San Miguel Fresca Gemma Charles, 30 January 2012   Carlsberg UK is rolling out its first brand extension to San Miguel...       Also in the News   Ecover readies 'feel good' festival push Loulla-Mae Eleftheriou-Smith, 30 January 2012   Premier Foods launches Sharwood's campaign as it doubles ad spend to £50m Sara Kimberley, 30 January 2012   ITV ramps up pay TV strategy with Sky deal Maisie McCabe, 30 January 2012       Blogs     CSR in a social media driven world Jonathan Weeks   Social networks used for both private and professional purposes are currently reviewing & simplifying their...     Tough times call for tough tactics James Boulton   In a recession companies need to go on the attack, not sit back and let...     What happens when social media gets organised? CHRIS BARRACLOUGH   The joy of Twitter or Facebook is that various campaigns seem to catch the mood. From getting Rage Against the...     Raising a glass to Sainsbury’s new marketing director, Sarah Warby rachel barnes   Ex-Heineken marketer Sarah Warby to be Sainsbury's long-awaited marketing director Sainsbury's today revealed that...     Multi-channel: the danger within Alan Mitchell   Remember the days when there people were debating about bricks or clicks? Looking back, it's quite astonishing to see just...             Whitepapers     Director of Digital and Product Marketing, P&MM Ltd Competitive, Buckinghamshire Account Director - Integrated Agency - Global b2b brand, Ad Lib £35k - £45k, Bristol Digital Brand Manager, Jarlett de Grouchy £36000 - £42000 per annum + bonus, Slough Account Director, Dynamic New Alliances Up to £45K, London Marketing Manager, Fabric Up to R600,000, Johannesburg Global Marketing Manager, EMR £50000 - £65000 per annum + Bonus, Salisbury PR Account Executive, Michael Page Marketing £18000 to £23000 per annum, Leeds Print Quality Co-ordinator, Michael Page Marketing £22000 to £30000 per annum, Chester Digital Project Manager, Michael Page Marketing £30000 to £40000 per annum, Leeds Assistant PR Manager, Blue Skies Marketing Recruitment £25000 to £28000 per annum, Milton Keynes     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ▼  January (141) The Wall > 2012 is going to be the Twitter electio... 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