| | Wikiwars? PR pros seek editing rights from Wikipedia | Jeremy Woolf | 30 January 2012, 11:44AM | PR professionals would like to edit Wikipedia entries on behalf of their brands, but current Wikipedia policies treat them like corporate shills who are not welcome. If you search for anything online, you'll usually find a Wikipedia entry in the top five results. In little over a decade, Wikipedia has evolved from being the plaything of logophiles into a highly credible and up-to-date source of information on practically anything. According to Google, Wikipedia is the sixth most visited site on the web, and it's also a significant source of inbound web traffic for most websites. | | | Don't tell the boys! | Lisa Devaney | 30 January 2012, 9:49AM | Pssssst?raising awareness about breast cancer is back on Facebook, with a new viral campaign that women are sharing. Girlfriends have told me not to let onto the boys what's going on, and we'll see if this one reaches the success that we've seen from previous campaigns. | | | Tweet limits pose a social CRM issue problem for O2 | Tom McCann | 30 January 2012, 9:47AM | Twitter has become the de facto location for most company's social media customer service, and it's becoming more and more common for a brand to have a full time customer service team manning a dedicated Twitter account to deal with customer complaints and enquiries. | | | The 5 ways to get a huge social media following fast | Adrian Goodsell | 30 January 2012, 9:36AM | Looking for a huge numbers of fans? Can't wait a second longer? Then read on, this blog post is for you? - 1. Buy your fans
This is definitely the easiest way to guarantee a following fast; decide how many 'fans' you want then simply go to any dodgy-looking site (probably via a Facebook ad) take your wallet out (remember to stick your head in the sand) et voila, success! But wait a second; by definition once you directly pay for a relationship what does that relationship become? What does it really mean? There's a very obvious analogy here, one that doesn't involve any love at all… | | | Twitter is hiring?free wine and t-shirts offered | @gordonmacmillan | 30 January 2012, 9:14AM | There are recruitment videos and then there are recruitment videos from the world’s hottest social media companies. This one came out of Twitter’s recent #hackweek where it actively promotes innovation through experimentation around the company allowing people to take time away from their day-to-day work to collaborate and develop ideas that they are passionate about. For Hack Week staff across Twitter formed into nearly 100 teams to work on a variety of projects and this is apparently one of them. It’s funny. | | | | | New Orange film site is based on the wisdom of crowds | Jennifer Whitehead | 27 January 2012, 12:35PM | Orange Film Pulse: wisdom of crowds Mobile phone network Orange is taking another step in its bid to 'own' film marketing by collating all the opinions about new films from Twitter, Facebook, film blogs and so on, and putting it all in one place. | | | Twitter set to launch enhanced pages for brands next week | @gordonmacmillan | 27 January 2012, 11:18AM | UPDATE – According to an email from a Twitter account executive obtained by Ad Age, the roll-out of enhanced brand pages will only be available to those firms committing to spend in excess of $25,000 a year in advertising. | | | Monetizing influence will destroy the fabric of social media | Peter Wood | 27 January 2012, 10:43AM | What is influence? It's a massive question in the world of social media. Thousands of man hours are being pumped into companies who are trying to solve the problem in the hope that one day, you'll be able to search a category and an application will spit out exactly the 5 top influencers you need to be communicating with to push your product. I'm in the lucky position whereby I could be classed as an 'influencer' in a field (not social, sadly!), so I can quickly decipher which tools work and which don't. I've tried blog ranking systems, I've had a go on Klout and I've used bespoke services. The commonality between all of them? | | | | | Latest jobs | | | | | | | |
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