Monday 30 January 2012

The Wall > Two friends deported from US after "destroying America" tweet; Wikiwars? PR pros seek editing rights from Wikipedia; don't tell the boys!

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Two friends deported from US after "destroying America" tweet
@gordonmacmillan
30 January 2012, 1:21PM

I’m sure you all remember the case of Paul Chambers, the 27-year-old accountant who lost his appeal for jokingly tweeting he would blow Robin Hood airport up. That gave us #IAmSpartacus, which went viral on Twitter and proved to be a social media object lesson.

Wikiwars? PR pros seek editing rights from Wikipedia
Jeremy Woolf
30 January 2012, 11:44AM

Jimmy Wales and LordBell following the "Bell Pottinger incident"PR professionals would like to edit Wikipedia entries on behalf of their brands, but current Wikipedia policies treat them like corporate shills who are not welcome.

If you search for anything online, you'll usually find a Wikipedia entry in the top five results. In little over a decade, Wikipedia has evolved from being the plaything of logophiles into a highly credible and up-to-date source of information on practically anything. According to Google, Wikipedia is the sixth most visited site on the web, and it's also a significant source of inbound web traffic for most websites.

Don't tell the boys!
Lisa Devaney
30 January 2012, 9:49AM

Pssssst?raising awareness about breast cancer is back on Facebook, with a new viral campaign that women are sharing. Girlfriends have told me not to let onto the boys what's going on, and we'll see if this one reaches the success that we've seen from previous campaigns.

Tweet limits pose a social CRM issue problem for O2
Tom McCann
30 January 2012, 9:47AM

02 has been getting a hammering on TwitterTwitter has become the de facto location for most company's social media customer service, and it's becoming more and more common for a brand to have a full time customer service team manning a dedicated Twitter account to deal with customer complaints and enquiries.

The 5 ways to get a huge social media following fast
Adrian Goodsell
30 January 2012, 9:36AM

Looking for a huge numbers of fans? Can't wait a second longer? Then read on, this blog post is for you?

  1. 1. Buy your fans
    This is definitely the easiest way to guarantee a following fast; decide how many 'fans' you want then simply go to any dodgy-looking site (probably via a Facebook ad) take your wallet out (remember to stick your head in the sand) et voila, success! But wait a second; by definition once you directly pay for a relationship what does that relationship become? What does it really mean? There's a very obvious analogy here, one that doesn't involve any love at all…

Twitter is hiring?free wine and t-shirts offered
@gordonmacmillan
30 January 2012, 9:14AM

There are recruitment videos and then there are recruitment videos from the world’s hottest social media companies.

This one came out of Twitter’s recent #hackweek where it actively promotes innovation through experimentation around the company allowing people to take time away from their day-to-day work to collaborate and develop ideas that they are passionate about.
For Hack Week staff across Twitter formed into nearly 100 teams to work on a variety of projects and this is apparently one of them. It’s funny.

Digital Death - What happens online when you die?
Polly Becker
27 January 2012, 3:10PM

We had an excellent infographic in December “What happens to your Facebook profile when you die?” and now we have a video response.

Every day we are filling the internet with portions of our lives. The data of every status update, blog post, image, video and email is floating around the internet. Have you ever wondered what happens to all that data once we pass?

New Orange film site is based on the wisdom of crowds
Jennifer Whitehead
27 January 2012, 12:35PM

Orange Film Pulse: wisdom of crowds

Mobile phone network Orange is taking another step in its bid to 'own' film marketing by collating all the opinions about new films from Twitter, Facebook, film blogs and so on, and putting it all in one place.

Twitter set to launch enhanced pages for brands next week
@gordonmacmillan
27 January 2012, 11:18AM

UPDATE – According to an email from a Twitter account executive obtained by Ad Age, the roll-out of enhanced brand pages will only be available to those firms committing to spend in excess of $25,000 a year in advertising.

Monetizing influence will destroy the fabric of social media
Peter Wood
27 January 2012, 10:43AM

What is influence? It's a massive question in the world of social media. Thousands of man hours are being pumped into companies who are trying to solve the problem in the hope that one day, you'll be able to search a category and an application will spit out exactly the 5 top influencers you need to be communicating with to push your product.
I'm in the lucky position whereby I could be classed as an 'influencer' in a field (not social, sadly!), so I can quickly decipher which tools work and which don't. I've tried blog ranking systems, I've had a go on Klout and I've used bespoke services. The commonality between all of them?

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