The Wall > Facebook adds £2.2bn to the UK economy, McDonald's Twitter campaign gets a social media trashing, social media measurement - the benefits for brands

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Facebook adds £2.2bn to the UK economy @gordonmacmillan 24 January 2012, 3:37PM The way things are at the moment the UK needs all the likes it can get. Luckily we have quite a few, according to a Deloitte study out today. It looks into the economic impact of Facebook across Europe and says Facebook is worth as much as £2.2bn to the UK economy and that the social network supports as many as 35,200 jobs. McDonald's Twitter campaign gets a social media trashing #McDStories @gordonmacmillan 24 January 2012, 12:06PM Remember the Qantas hashtag fail? Of course, you do. The Aussie airline saw the #QantasLuxury Twitter campaign spectacularly backfire late last year. Now it is the turn of McDonald’s which has also been on the receiving end of a Twitter hashtag fail after it launched promoted tweet campaign that sought to share positive stories about farmers who grow the fast food giant’s food. Sadly for McDonald’s this quickly turned into a major piece of #McFail as it lost ccontrol of the hashtag and off it went. Social media measurement - the benefits for brands Niklas de Besche 24 January 2012, 11:12AM Social networks have attracted a critical mass of consumers around the globe, so it's only natural that brands are now flocking to social media as a marketing channel. Brands know there is a huge opportunity, but they are unsure of how to measure the results from their social efforts. Do only models use the Amazon Fire (or Kindles)? Polly Becker 24 January 2012, 10:57AM Please someone speak to Amazon about its ads and its use of leggy models and bikini clad babes. Amazon’s latest TV ad for its Kindle Fire tablet features Spanish model Karme Boixadera stretching her long legs in New York City where she apparently finds a package on a doorstep (at this point, we don’t know if its hers, but really who leaves an Amazon package on a doorstep in any city!!). Samuel Adams to crowdsource next beer for SxSw @gordonmacmillan 24 January 2012, 10:00AM Samuel Adams is crowdsourcing a beer. I’m dubious(too many brewers and all of that), but it is an interesting social experiment. But is too much colloboration a bad thing? Through a Facebook app, you get to choose the colour, clarity, malt, hops and yeast. The crowdsourced beer will then be available in a select few bars in Austin during the South by Southwest Festival in March and at the Sam Adams Boston Brewery. Obama to hold first virtual interview on Google+ Hangouts @gordonmacmillan 23 January 2012, 1:31PM Immediately after President Obama delivers his State of the Union address tomorrow his team, and a panel of senior advisors, will answer questions from the American public about the speech, which have been submitted under the hashtag #WHchat and on the White House Facebook page. "That is so hashtag fail!" When Twitter lingo goes offline Lisa Devaney 23 January 2012, 11:16AM Don't like someone's outfit? Slipped on ice? Lost a job? Think your boss is lame? Hashtag fail! These are all situations where "That is so hashtag fail!" Google's new "Ask On" feature and the decay of channels Andrew Girdwood 23 January 2012, 11:03AM Just before this weekend Google pushed out yet another feature to support Google+. The “Ask on Google+” prompt appears for users who are signed into Google.com, .co.uk and other properties in an "11th position" on page one of the search results. Searchers do need to be logged in order to see the suggestion but they do not need to be experiencing Search plus Your World results. Consumers don't want more Facebook pages they want better dialogue from companies and brands Peter Sigrist 23 January 2012, 10:57AM Global PR firm Edelman today publishes its annual Trust Barometer. For over a decade, this research into global attitudes has triggered conversations around trust in business and government. And this year, with a US presidential election around the corner and the EU still trying to plot a way to economic security, trust remains at a premium for businesses and brands. Jordan's brainiac Twitter stunt for Snickers backfires @gordonmacmillan 23 January 2012, 10:10AM A Twitter stunt that saw the model and reality star Jordan (aka Katie Price) tweeting about economics and financial woe in her Twitter stream, which is usually filled with celebrities, things pink and horses, has backfired. 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