Digital AM - Snickers, Clarins, Android, Blinkbox, ABCes

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Advertising watchdog to investigate Snickers Twitter campaign by Arif Durrani 26 January 2012, 04:45PM The Advertising Standards Authority (ASA) has launched an investigation into Snickers' innovative Twitter campaign following confusion surrounding the commercial nature of the activity. Clarins goes for direct sales with digital rollout by Loulla-Mae Eleftheriou-Smith 27 January 2012, 11:44AM Clarins Group, the private cosmetics company, has launched a UK online store as part of a global rollout of transactional mobile and online sites. Android tablet sales advance on Apple by Matthew Chapman 27 January 2012, 09:20AM Global tablet shipments for the whole of 2011 have come in at 66.9 million, a 260% increase compared to 2010, while Apple remains dominant despite Android's growth to over a third of the market. Blinkbox COO lays out platform ambitions by Matthew Chapman 27 January 2012, 08:35AM The Tesco-owned video-on-demand service, Blinkbox, is heavily investing in expanding its technical team as it moves to put its service onto additional devices and platforms, including Sony PlayStation. Indy revamp hooks online readers by John Reynolds 27 January 2012, 08:35AM The Independent online's recent refresh appears to have paid dividends, scoring the website a 10% uplift in average daily users, which made it the only national newspaper website to record an increase between November and December, according to ABC d... Publicis Groupe bids for German digital agency by Sarah Shearman 27 January 2012, 10:36AM Publicis Groupe is attempting to acquire the whole of Pixelpark, a German full-service digital communications agency, in which it already has a 57% stake. Campaign Viral Chart: 'the bark side' rises for VW by Ben Hall 27 January 2012, 08:00AM Volkswagen's Superbowl ad teaser, a follow up to last year's mini Darth Vader, was the most shared this week having been pipped at the post last week and coming in second place. Think BR: The mobile shopping experience by Gary Cole 27 January 2012, 08:30AM Despite tales of gloom and doom on the high street, people are still shopping - they are just doing it more intelligently, writes Gary Cole, commercial director, O2 Media. Promotional feature: Are 'Adaptive Web Experiences' going to be a game-changer for the future? Do you sense-and-adapt to your customers' needs? Or are you in the danger of walking into digital quicksand? Join your fellow marketers at Digital Trendspot 2012 to find out. Also in the news Morrisons' rollout of Kiddicare to be decided by social media vote by Matthew Chapman, 26 January 2012, 12:34PM Iris ramps up planning department by Sara Kimberley, 26 January 2012, 03:41PM Mail Online overtakes New York Times to become world's no 1 by Arif Durrani, 26 January 2012, 03:02PM More data leaks while Europe cracks down on wrongdoers by Daniel Farey-Jones, 26 January 2012, 12:45PM From the blogs Twitter set to launch enhanced pages for brands next week @gordonmacmillan 27 January 2012, 11:18AM Monetizing influence will destroy the fabric of social media Peter Wood 27 January 2012, 10:43AM Twitter now able to censor tweets in individual countries @gordonmacmillan 27 January 2012, 10:00AM Stoner chic Greg Taylor 27 January 2012, 9:31AM Is Facebook gearing up to shake up the online news industry? @gordonmacmillan 27 January 2012, 9:17AM Latest jobs Digital Account Director Recruiter Dynamic New Alliances Salary £55-60K Location London Digital Traffic / Studio Manager - New Digital Team Recruiter Ad Lib Salary £38k - £42k (possibly more for the right candidate) Location Berkshire Senior Account Manager Recruiter Dynamic New Alliances Salary £35K Location London Senior Social Media Planner Recruiter Digital Gurus Salary £55000 - £65000 per annum Location London Account Director - Digital Recruiter Daniel Marks London Salary £40-50k + Benefits Location Central London Digital Director Recruiter Ultimate Asset Salary £55000.00 - £75000.00 per annum Location City of London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders