Monday 23 January 2012

Campaign Daily Fix - Government £11m campaign, Cheryl Cole's L'Oreal ad, Mars, GyroHSR, The DareDevil Challenge, AMV BBDO

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Latest News
Government kicks off £11m workplace pensions campaign
by Sara Kimberley,
23 January 2012, 12:34PM
Government kicks off £11m workplace pensions campaign
The Department for Work and Pensions is launching an £11m ad campaign to inform the public about the impending arrival of its automatic enrolment workplace pension scheme.
Cheryl Cole fronts mascara ad for L'Oreal Paris
by Sara Kimberley,
23 January 2012, 12:20PM
Cheryl Cole fronts mascara ad for L'Oreal Paris
L'Oreal Paris is launching an ad campaign today (23 January) for its False Lash Telescopic mascara, featuring Cheryl Cole.
Mars appoints agencies to Galaxy digital account
by Sarah Shearman,
23 January 2012, 09:05AM
Mars appoints agencies to Galaxy digital account
Mars, the FMCG giant, has awarded the digital business for its Galaxy chocolate brand jointly to AMV, MediaCom and Freud Communications, following a competitive pitch.
Ex-GyroHSR duo Perry and Mabbott open agency
by Sara Kimberley,
23 January 2012, 08:30AM
Ex-GyroHSR duo Perry and Mabbott open agency
Richard Perry, GyroHSR's former chief operating officer and Richard Mabbott, senior vice president and head of planning, have opened the doors of agency venture Founded.
Online ad contest deadline extended
by Suzanne Bidlake,
23 January 2012, 12:45PM
Online ad contest deadline extended
The DareDevil Challenge - a new competition to judge the best creative on a new online ad format - is now open for entries until the extended deadline of Monday 30 January.
AMV BBDO poaches DDB planners
by Sara Kimberley,
23 January 2012, 12:20PM
AMV BBDO poaches DDB planners
AMV BBDO is ramping up its planning department by poaching two senior strategists from DDB.
Latest Work
Private View: Russell Ramsey and Moray Maclennan
19 January 2012, 10:53AM
Private View: Russell Ramsey and Moray Maclennan
With work from Harvey Nichols, Aviva, ASICS, British Airways, Weight Watchers and the British Heart Foundation.
VW 'the bark side' by LA Deutsch
19 January 2012, 10:23AM
VW 'the bark side' by LA Deutsch
VW's follow-up to last year's "the force" spot, is a new pre-Super Bowl teaser featuring 11 dogs barking 'The Imperial March' from Star Wars.
The AA 'who will stop Jack Frost?' by McCann London
19 January 2012, 09:55AM
The AA 'who will stop Jack Frost?' by McCann London
McCann London has created new horror film style trailer to promote the AA's Home Emergency Response service.
Jolly Ranchers 'turtle' by Olivier Agostini
17 January 2012, 10:18AM
Jolly Ranchers 'turtle' by Olivier Agostini
Jolly Rancher, the confectionery brand, crowdsourced its latest US campaign "turtle".
Also in the News
Dancing on Ice peaks at 8.2 million
by Maisie McCabe, 23 January 2012, 11:48AM
Nick Ellsom leaves PHD for OMG's Annalect
by Daniel Farey-Jones, 23 January 2012, 10:25AM
Channel 4 poaches Global Radio's Ed Chalmers for top trading job
by Maisie McCabe, 20 January 2012, 05:20PM
Latest Blog Entries
GOING UNDERGROUND
MARTIN BOWLEY, 19 January 2012, 7:01AM
SOPA is great for creativity
Jonathan Akwue, 18 January 2012, 10:01PM
The Amplification of Silence
davidharris, 17 January 2012, 6:01PM
I'll have what she's having
suemaclure, 17 January 2012, 3:01PM
DO ONE JOB PROPERLY
Dave Trott, 17 January 2012, 9:01AM
The Pitfalls (and Payoffs?) of Price
Tara Beard-Knowland, 16 January 2012, 10:01PM
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Latest Jobs
Director of Creative Inspiration
Salary based on experience, London
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Competitive, London based but the role will include travel
Account Director or Junior Account Director, up to £50k, integrated
up to £50k + benefits, Central London, Camden
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£35,000 - £45,000, Central London
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£$0-60K + Benefits, Central London
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