Wednesday, 25 January 2012

Marketing Daily - Innocent parts company with marketing director; plus McDonald's, Apple, House of Fraser and Northern Foods

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Breaking news from Marketing
 
Breaking news from Marketing January 2012
 
Latest News
 
Innocent to part company with marketing director Delabriere
John Reynolds,
25 January 2012
 

Thomas Delabriere, marketing director at Innocent Drinks, is leaving the drinks company...

Thomas Delabriere, Innocent Drinks marketing director
 
 
Helen Edwards: Marketers beware the pursuit of happiness
Helen Edwards, PPA, Business columnist of the year,
25 January 2012
 

Happiness is an elastic concept and merely associating a brand with it...

Helen Edwards on happiness
 
 
McDonald's trials concept restaurants with enhanced children's facilities
Nick Batten,
25 January 2012
 

McDonalds is piloting a new style of "family friendly" restaurant, which boasts...

McDonald's: trialling new-concept restaurant in the UK
 
 
Google revamps privacy policy to combine data across products
Sarah Shearman,
25 January 2012
 

Google is introducing a new privacy policy to cover the majority of...

Google: extending its privacy policy to cover most of its products
 
 
Northern Foods looks internally for Fox's MD
Nick Batten,
25 January 2012
 

Pizza and biscuit-maker Northern Foods has appointed its business development director Mel...

Mel Bugler: appointed acting marketing director of Fox's Biscuits
 
 
Asda targets overseas expansion for George brand
Matthew Chapman,
25 January 2012
 

Asda is following in the footsteps of Tesco by seeking to pursue...

George: Asda develops franchise partnerships to expand clothing brand overseas
 
 
Warehouse launches campaign to boost fashion credentials
Sarah Shearman,
25 January 2012
 

Warehouse, the women's fashion brand, is rolling out its first major marketing...

Warehouse: campaign aims to boost brand's fashion credentials
 
 
Apple doubles profits as iPad and iPhone sales explode
Matthew Chapman,
25 January 2012
 

Apple has doubled its profits for the fourth quarter of 2011 as...

iPad2: soaring iPad and iPhone sales boosted Apple's profits in the final quarter of 2011
 
 
Man City teases fans with 'Spot-the-Balotelli' campaign
Sarah Shearman,
25 January 2012
 

Manchester City Football Club has launched a digital campaign challenging fans to...

Manchester City: launches FanCam social media initiative
 
 
House of Fraser targets students through social media
Sarah Shearman,
25 January 2012
 

House of Fraser is embarking on a major social media push targeting...

Hopuse of Fraser: targeting students via its Facebook page
 
 
 
 
Blogs
 
 
What happens when social media gets organised?
CHRIS BARRACLOUGH
 

The joy of Twitter or Facebook is that various campaigns seem to catch the mood. From getting Rage Against the...

 
 
Raising a glass to SainsburyĆ¢€™s new marketing director, Sarah Warby
rachel barnes
 

Ex-Heineken marketer Sarah Warby to be Sainsbury's long-awaited marketing director Sainsbury's today revealed that...

 
 
Multi-channel: the danger within
Alan Mitchell
 

Remember the days when there people were debating about bricks or clicks? Looking back, it's quite astonishing to see just...

 
 
Could Tesco kill Clubcard?
CHRIS BARRACLOUGH
 

For many years Tesco Clubcard has been the gold standard for database driven marketing. But in the wake of “disappointing...

 
 
Five ways to waste money in 2012
Alan Mitchell
 

I've just finished writing a feature for Marketing magazine about customer and brand engagement. It's fascinating to see how a...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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