Monday, 9 January 2012

Marketing Daily - Unilever introduces limited edition Axe women's body spray; plus Snickers, Netflix, Lucozade, and Ecover

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Breaking news from Marketing
 
Breaking news from Marketing January 2012
 
Latest News
 
Unilever introduces limited edition women's body spray for Axe
Loulla-Mae Eleftheriou-Smith,
09 January 2012
 

Unilever is introducing a women's fragrance to its limited edition Anarchy range...

Unilever: launches online teaser campaign for Axe Anarchy women's body spray
 
 
Joan Collins replaces Mr T as the face of Snickers
John Reynolds,
09 January 2012
 

Hollywood legend Joan Collins has signed up to front an advertising campaign...

Snickers: Mr T campaign
 
 
Netflix goes live in UK and Ireland
Daniel Farey-Jones and Sarah Shearman,
09 January 2012
 

Netflix has pulled the trigger on its UK and Ireland launch with...

Netflix: content line-up includes 20th Century Fox, BBC and Disney
 
 
Lucozade replaces Tinie Tempah with sporting stars
John Reynolds,
09 January 2012
 

Lucozade is revamping its strategy behind Lucozade Sport and is replacing rapper...

Tinie Tempah: in last year's Lucozade Sport campaign
 
 
Ecover launches £4m brand campaign
Loulla-Mae Eleftheriou-Smith,
09 January 2012
 

Ecover, the eco-friendly cleaning brand, is launching a £4m brand campaign, which...

Ecover: 'feel-good cleaning' TV campaign
 
 
FindaProperty rolls out £5m rapping campaign
Gemma Charles,
09 January 2012
 

FindaProperty.com has launched a £5m humorous campaign aimed at communicating how fast...

FindaProperty: launches rap-themed ad campaign
 
 
 
Also in the News
 
HMV confident in future despite Christmas slump
Matthew Chapman,
09 January 2012
 
Morrisons reports Christmas sales boost
Matthew Chapman,
09 January 2012
 
 
 
Blogs
 
 
Why Saga could find there’s trouble ahead
CHRIS BARRACLOUGH
 

Congratulations to VCCP for picking up the £32m Saga account (Brand Republic 5th Jan). The brief is to re-invigorate the...

 
 
Integration needs to be more than skin-deep
Heather Westgate
 

Digital marketing's ongoing evolution and maturation is evident across the industry. And it's fair to...

 
 
Luxury goods â€" why are they riding the recession?
Daniel Dumoulin
 

In spite of warnings that the luxury sector may follow the rest of the retail...

 
 
Was Iggy Pop a passenger?
CHRIS BARRACLOUGH
 

Iggy Pop is being dropped from the Swiftcover TV ads. Why’s that then? Is it a classic case of the...

 
 
‘Tis the season to be jolly well stressed out of one’s Christmas tree… isn’t it?
Mark Tomkins, TDA
 

You know that buying gifts for your wife's aunt's brother-in-law is stressful. It can be...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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