| What not to do in Facebook marketing | | Joe Chernov | | 12 January 2012, 11:57AM |  "First do no harm" is a core principle of medical ethics. But it could just as easily be a building block for your company's Facebook marketing programme.
After all, of the 212 million pages Google indexes for "Facebook marketing tips" very few delineate what companies should avoid doing on the social Web's uber-platform. | | | | The Top 15 Brands On Twitter In 2011 [infographic] | | Polly Becker | | 12 January 2012, 10:50AM |  Would you be surprised to learn that the top brand in this list of 15 on Twitter is…Twitter itself? No, of course not, but what’s interesting here is that outside of tech firms McDonalds is there at number five. It also scores very higly on Facebook.
| | | | Technology so advanced a caveman could use it? | | Jeremy Garner | | 11 January 2012, 6:28PM |  It's an interesting contradiction that the further technology advances, the simpler and more instinctive it becomes to use.
Take the addictive interface functionality of an iPad or iPhone, for example. Watching people using it with simple, intuitive finger movements and hand gestures, it makes me wonder just how instinctive digital interactivity can become. (I mean, even cats are using it for Chrissakes. Such as these two cool customers, chillaxing with fish on an iPad, licking each other's ears lazily and listening to rude music.) | | | | Video: Sir Martin Sorrell on Advertising & Mobile at #CES2012 | | Mel Carson | | 11 January 2012, 6:26PM |  In Las Vegas for the Consumer Electronics Show, I managed to get 5 minutes with WPP CEO, Sir Martin Sorrell, and asked him how digital advertising budgets were shaping up for 2012, and where marketers should be focussing their efforts.
| | | | | | | Most small businesses on Twitter want to be Half Pregnant | | Mark Shaw | | 11 January 2012, 3:18PM |  There is a great saying that you cannot be half pregnant and it is so true. Yet everyday I see small businesses on Twitter doing exactly that. They don't want to properly commit to Twitter, they don't want to put any time or much resource behind their Twitter presence. They sort of think they should be on Twitter because so many others are, but still totally unconvinced its for them, totally unconvinced they can gain any business from it as they truly don't understand it.
| | | | LinkedIn will soon be banned in offices | | Peter Wood | | 11 January 2012, 11:38AM |  In the world of B2B, there is no doubt that LinkedIn is king. It's a fantastic place to cultivate contacts, develop new ones, show off your business knowledge in a brash self-indulgent way and potentially win new business leads. It's also been a pretty clever way of searching for jobs and it’s a great way for a multitude of recruitment consultants to access your details and contact you for a 'chat'.
| | | | Facebook will hit a billion users in the Summer | | @gordonmacmillan | | 11 January 2012, 11:32AM |  It is being estimated that Facebook will hit one billion users by the summer. Its user numbers currently stand at around 800 million plus with a billion now expected around the same time that the social network heads for its initial public offering in late Summer.
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