Latest news | | | | | | Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria Pendleton, as brand ambassadors for hair brand Pantene, ahead of the London 2012 Olympic Games. | | | | | | | AKQA, the independent digital agency, has opened its first office in France with Nike as its founding client. | | | | | | | Eurostar is set to appoint AMV BBDO to its pan-European advertising account following a pitch. | | | | | | | Outdoor media company Clear Channel has called in management consultants McKinsey & Company to carry out a review of its 50-strong national sales team. | | | | | | | Ecover, the eco-friendly cleaning brand, is to embark on live marketing activity at UK festivals during the summer as part of its "feel good cleaning" marketing activity. | | | | | | | Betfair, the online betting company, has appointed Havas Media-owned Arena Media as to its £2m media planning and buying account, without a pitch. | | | | | | | Tropicana wanted to brighten up commuter's mornings by making the sun rise two hours early in London's Trafalgar Square. We find out how they pulled it off. | | | | Intelligence | | | | | | Several leading brands are targeting the burgeoning health data market, writes Sarah Shearman. | | | | | | | Engagement is one of the most over-used and misunderstood marketing metrics, writes Alan Mitchell. | | | | | | | Subway's UK head of marketing cites health and value as the main selling points that will broaden the chain's consumer base. | | | | | | | Household budgets might be tight but shoppers are focusing on value for money rather than cheap prices, writes Tim Eales, director of strategic insight, SymphonyIRI Group. | | | | Opinion | | | | | | Despite tales of gloom and doom on the high street, people are still shopping - they are just doing it more intelligently, writes Gary Cole, commercial director, O2 Media. | | | | | | | Compared with Ben Allen, his opposite number at ITV, the incoming head of trading at Channel 4, Ed Chalmers, has been let off rather lightly on the nickname front. | | | | | | | You probably noticed the Wikipedia blackout last week. It, and many other sites, went dark in protest against the SOPA/PIPA legislation being discussed in Washington. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | Account Director | Recruiter Dynamic New Alliances | Salary Up to £45K | Location London | | | | | | | |
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