Monday, 30 January 2012

Breaking news from Brand Republic - Pantene, AKQA, Eurostar, Clear Channel, Ecover

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Latest news
Olympic hopefuls join Pantene campaign
Olympic hopefuls join Pantene campaign
by Loulla-Mae Eleftheriou-Smith
30 January 2012, 08:55AM
Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria Pendleton, as brand ambassadors for hair brand Pantene, ahead of the London 2012 Olympic Games.
AKQA opens Paris office
AKQA opens Paris office
by Sarah Shearman
30 January 2012, 09:00AM
AKQA, the independent digital agency, has opened its first office in France with Nike as its founding client.
Eurostar to appoint AMV BBDO to pan-European advertising
Eurostar to appoint AMV BBDO to pan-European advertising
by Anne Cassidy
27 January 2012, 03:17PM
Eurostar is set to appoint AMV BBDO to its pan-European advertising account following a pitch.
Clear Channel calls in consultants
Clear Channel calls in consultants
by Maisie McCabe
30 January 2012, 09:14AM
Outdoor media company Clear Channel has called in management consultants McKinsey & Company to carry out a review of its 50-strong national sales team.
Ecover readies 'feel good' festival push
Ecover readies 'feel good' festival push
by Loulla-Mae Eleftheriou-Smith
30 January 2012, 09:20AM
Ecover, the eco-friendly cleaning brand, is to embark on live marketing activity at UK festivals during the summer as part of its "feel good cleaning" marketing activity.
Betfair appoints Arena Media to £2m account
Betfair appoints Arena Media to £2m account
by Maisie McCabe
30 January 2012, 09:30AM
Betfair, the online betting company, has appointed Havas Media-owned Arena Media as to its £2m media planning and buying account, without a pitch.
Appointment to view: Behind the scenes of the Tropicana Sunrise
Appointment to view: Behind the scenes of the Tropicana Sunrise
by Georgina Brazier
30 January 2012, 08:50AM
Tropicana wanted to brighten up commuter's mornings by making the sun rise two hours early in London's Trafalgar Square. We find out how they pulled it off.
Intelligence
Brands eye a share of booming digital health sector
Brands eye a share of booming digital health sector
by Sarah Shearman
30 January 2012, 09:00AM
Several leading brands are targeting the burgeoning health data market, writes Sarah Shearman.
The great brand engagement myth
The great brand engagement myth
by Alan Mitchell
30 January 2012, 09:00AM
Engagement is one of the most over-used and misunderstood marketing metrics, writes Alan Mitchell.
Subway's UK marketing chief on putting health and value at the heart of the brand
Subway's UK marketing chief on putting health and value at the heart of the brand
by Gemma Charles
27 January 2012, 12:30PM
Subway's UK head of marketing cites health and value as the main selling points that will broaden the chain's consumer base.
Frugal shoppers want more than the cheapest price
Frugal shoppers want more than the cheapest price
by Tim Eales
27 January 2012, 08:30AM
Household budgets might be tight but shoppers are focusing on value for money rather than cheap prices, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
Opinion
Think BR: The mobile shopping experience
Think BR: The mobile shopping experience
by Gary Cole
27 January 2012, 08:30AM
Despite tales of gloom and doom on the high street, people are still shopping - they are just doing it more intelligently, writes Gary Cole, commercial director, O2 Media.
Jeremy Lee: It's time 'Charmless' Ed shows his true mettle at Channel 4
Jeremy Lee: It's time 'Charmless' Ed shows his true mettle at Channel 4
by Jeremy Lee
26 January 2012, 08:00AM
Compared with Ben Allen, his opposite number at ITV, the incoming head of trading at Channel 4, Ed Chalmers, has been let off rather lightly on the nickname front.
Russell Davies: Why agencies may be longing for the death of Hollywood
Russell Davies: Why agencies may be longing for the death of Hollywood
by Russell Davies
26 January 2012, 08:00AM
You probably noticed the Wikipedia blackout last week. It, and many other sites, went dark in protest against the SOPA/PIPA legislation being discussed in Washington.
Also in the news
Telegraph prepares for London 2012 adspend lift with Allen appointment
by Nick Batten, 27 January 2012, 02:10PM
News Corporation comms chief Matthew Anderson to step down
by Alec Mattinson, 27 January 2012, 03:16PM
VIDEO: Subway's Akhtar 'economy is the biggest challenge'
by , 27 January 2012, 01:30PM
Channel 4 celebrates 'very successful deals' with agencies
by Arif Durrani, 27 January 2012, 12:27PM
Insurer RSA adds Sky marketer amid restructure
by Alex Brownsell, 27 January 2012, 11:40AM
From the blogs
The 5 Ways to Get a Huge Social Media Following Fast
Adrian Goodsell
30 January 2012, 9:36AM
Twitter is hiring?free wine and t-shirts offered
@gordonmacmillan
30 January 2012, 9:14AM
QR codes - now here's something smart!
Chris Arnold
30 January 2012, 2:09AM
Surviving January
Steve Henry
29 January 2012, 6:11PM
Hats off to Twitter
Jonathan Akwue
29 January 2012, 9:06AM
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