| | | | Google launches personal search | | @gordonmacmillan | | 10 January 2012, 3:31PM |  Google is continuing its transformation of search as it unveils three significant additions, which aim to make search more personal, and combine to form what it is calling ‘Search plus Your World’.
| | | | | | | Social media in 2012 will be about engagement over followers and ROI | | Victoria Ransom | | 10 January 2012, 12:50PM |  2011 was a landmark year in corporate social media use as business models shifted to reflect the ever-changing social media landscape. With online engagement between customers and businesses growing more prevalent, savvy brands were re-considering their stance on social outreach, and the need to create (and maintain) a delightful social media reputation.
| | | | Geeks versus Nerds [infographic] | | Polly Becker | | 10 January 2012, 10:59AM |  A wonderful infographic here detailing the difference between geeks and nerds.
You really wouldn’t want to be the nerd in all of this. While the geek has his ironic t-shirts, and interest in film (from high brow to low brow) the nerd is socially inept and introverted and might be into larping (I had to Google this). | | | | US football sets new Twitter record surpassing Beyonce | | @gordonmacmillan | | 10 January 2012, 10:19AM |  A new sporting Twitter record was set on Sunday as reaction to 80-yard overtime touchdown pass by the Denver Broncos quarterback, Tim Tebow, hit 9,420 tweets per second.
The touchdown, which was scored in overtime, by the Denver Broncos player, led his team to victory and an upset against the Pittsburgh Steelers — although it failed to displace Japan in the number one spot. | | | | Free e-readers with a subscription to the NYTimes.com | | @gordonmacmillan | | 09 January 2012, 2:05PM |  Barnes & Noble is offering a free version of its Nook e-reader with an annual subscription to the digital edition of The New York Times. It is also doing a similar deal on the Nook edition of People magazine.
| | | | London Olympics volunteers told not to share on social media | | Jennifer Whitehead | | 09 January 2012, 11:56AM |  The 70,000-strong army of volunteers who will be helping the London 2012 Olympic Games to run smoothly have been told that they mustn't mention details of their location, their role or any backstage information about athletes, celebrities or "dignitaries" on social media.
| | | | What brand owners should consider before getting involved with bloggers | | Giles Ivey | | 09 January 2012, 11:06AM |  It was reported last week that Google has found itself faced with the spectre of having to ban it's own Chrome browser from its search index following a mix-up with bloggers over a paid advertising scheme. Although initially likely to raise a wry smile among most of us, it also serves to highlight the perils of what is becoming an increasingly important marketing channel.
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