| Super Bowl - the rise of the advertising blockbuster | | 31 January 2014, 12:25PM |  As memories of mince pies and the Christmas ad battle fade away, the global television event of the year is almost upon us. Whilst Seattleites and Denverites are eagerly awaiting the Super Bowl to will on their team to claim the mantle of world champion, for others, it is the commercial breaks that are the real draw. This year is no different, with celebrity-laden adverts taking the limelight before and during the big day. But why is it that the adverts capture the imagination of people almost as much as the sport itself?
| | | | | | | The age of conspicuous communication | | 31 January 2014, 11:00AM |  Tyler Durden. Renton. Remember those guys? One looked a lot like Brad Pitt, the other like Ewan McGregor. Two charismatic anti-heroes of the 90s: poets, philosophers, one a pugilist, the other a heroin addict, and both occupants of society's fringe. Different accents, different flavours of candour, but Durden and Renton shared the same derision of a capitalist age greased by feverish, never-satiated consumerism.
| | | | Start the year with self-improvement and stand out in CPA | | 31 January 2014, 10:30AM |  From entry-level marketers in small businesses moving into online for the first time to professionals who have been running a CPA programme for years, we are all looking to improve in one way or another to keep up with the fast changing online marketing space. These tips and best practice suggestions have been put together to empower advertisers and marketers running CPA programs so that you can start the New Year with a resolution to stand out online in 2014.
| | | | Infographic: Ten years of Facebook | | 30 January 2014, 1:47PM |  Over the last ten years, Facebook has come to dominate our online (and indeed offline,) lives. For many, Facebook is the internet.
Mark Zuckerburg and his social social network have survived legal wrangling, privacy scares, and a somewhat rocky IPO to remain top of the pile. Many of us know part of the Facebook story, courtesy of endless Zuckerburg profiles and, of course, the film “The Social Network”. However, it’s easy to forget some of the site’s significant milestones that, in just a decade, turned Facebook into the force we know today.
| | | | | | | Flying Volkswagen engineers shoot rainbows out of their ass in new Super Bowl ad | | 30 January 2014, 12:25PM |  As the Super Bowl draws closer, brands have begun ramping up their marketing efforts. The past few weeks have seen a barrage of teaser trailers sweeping across the Viral Chart. Now, with just a few days to go until the action kicks off, the big ad players have started to show their cards and from what we've seen so far, they're a bit of a mixed hand.
| | | | Jelly adds a sweet touch to State of the Union debate | | 29 January 2014, 1:55PM | 
The State of the Union is one of the key dates in the US political calendar. It’s an extensive speech in which the President lays out his agenda for the year ahead, accompanied by clapping, standing ovations, and carefully selected guests.
| | | | How to structure your community management team | | 29 January 2014, 11:25AM |  Whether you’re handling things in-house, or working with an agency, community management presents several interesting challenges to normal working schedules. While much coverage of real-time marketing focuses on the creative output, there’s a host of things you need to set up behind the scenes to allow you to react quickly.
| | | | Infographic: the year ahead in digital | | 29 January 2014, 8:43AM |  We’ve had a lot of predictions about what to expect for the rest of the year, but here’s a handy summary of many of the main points. Going up - infographics, branded content and spending on mobile advertising. Going up even more - believe it or not, spend on PPC advertising (in spite of those concerns about click fraud) and branded video, with 86% planning to add it to their sites.
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