Monday 24 March 2014

Breaking news from Brand Republic - Evian, Diageo, Sainsbury's, ITV, VAT crackdown

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Latest news
Evian's next ad to feature baby Spider-Man
Evian's next ad to feature baby Spider-Man
by Louise Ridley
24 March 2014, 07:30AM
Evian has revealed that the next ad in its baby series will feature a grown-up and baby version of the Spider-Man character from the upcoming film 'The Amazing Spider-Man 2'.
Diageo boss: 'Some of our consumers misuse alcohol, that needs to be tackled'
Diageo boss: 'Some of our consumers misuse alcohol, that needs to be tackled'
by Gemma Charles
24 March 2014, 09:00AM
Diageo chief executive Ivan Menezes has said alcohol companies must "fight for their right" to help tackle irresponsible drinking, in the face of "negative sentiment" from NGOs and governments.
Sainsbury's granted judicial review by High Court over Tesco Price Promise dispute
Sainsbury's granted judicial review by High Court over Tesco Price Promise dispute
by Matthew Chapman
24 March 2014, 09:18AM
Sainsbury's has been granted the right to a judicial review by the High Court over the ad watchdog's decision not to ban Tesco's Price Promise marketing campaign.
Simon Cowell plays rainbow organ in ITV
Simon Cowell plays rainbow organ in ITV "entertainers" ad
by Louise Ridley
21 March 2014, 05:00PM
Simon Cowell plays on a computer-generated organ and Dermot O'Leary and Keith Lemon have a pillow fight in the new ITV brand campaign, which launched on Friday 21 March.
George Osborne cracks down on VAT avoidance by companies including Apple and Amazon
George Osborne cracks down on VAT avoidance by companies including Apple and Amazon
by Matthew Chapman
24 March 2014, 09:47AM
Chancellor George Osborne is closing a loophole that allowed the sale of online music, ebooks and apps to avoid British VAT, in a move interpreted as an attack on Apple and Amazon.

Also in the news
WPP to buy majority stake in Cognifide digital consultancy
by Maisie McCabe, 24 March 2014, 09:34AM
Pepsi Max makes commuters jump with alien invasions and tigers at London bus shelter
by Loulla-Mae Eleftheriou-Smith, 21 March 2014, 11:15AM
Direct Line appoints Saatchi & Saatchi to £45m ad account
by Maisie McCabe, 21 March 2014, 11:45AM

From the blogs

The Wall blog

Is the demise of sharing closer than we think?
Aisha Kareem
24 March 2014, 9:15AM
How to know your video campaign was a success?
Alex Macnamara
24 March 2014, 9:00AM
If you can whistle, you're not tone deaf
Hugh Salmon
24 March 2014, 8:40AM
Meme and the world memes with you?
Tara Beard-Knowland
24 March 2014, 8:29AM


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