Monday 17 March 2014

Breaking news from Brand Republic - Guinness, Samsung, BT, McCain, Clipper Teas

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Latest news
Celebrate St Patrick's Day with the best Guinness ads
Celebrate St Patrick's Day with the best Guinness ads
by Ben Hall
17 March 2014, 08:46AM
Whether you hail from the Emerald Isles or not (St Patrick doesn't seem to care) Campaign rounds up the ads from the brand that has St Patrick's Day 17 March sewn up across the world... Guinness.
Samsung on recreating that Oscars selfie and not ambushing the World Cup
Samsung on recreating that Oscars selfie and not ambushing the World Cup
by Matthew Chapman
17 March 2014, 08:00AM
Ines van Gennip, Samsung UK and Ireland marketing director, says the brand is looking into ways of replicating Ellen DeGeneres' Oscars selfie in the UK and has denied the company is attempting to ambush the World Cup.
BT offers free broadband and BT Sport in N&S campaign
BT offers free broadband and BT Sport in N&S campaign
by Arif Durrani
17 March 2014, 08:30AM
Northern & Shell, home to Channel 5, Daily Star and Daily Express, is offering free BT broadband and access to BT Sport for six months as part of a bespoke promotion across its media portfolio.
McCain signs £8m deal to sponsor 'Emmerdale'
McCain signs £8m deal to sponsor 'Emmerdale'
by Maisie McCabe
17 March 2014, 09:26AM
McCain, the frozen-food manufacturer, has signed a two-year £8 million partnership with ITV's 'Emmerdale'.
Clipper Teas launches TV campaign
Clipper Teas launches TV campaign
by James Swift
17 March 2014, 09:23AM
Clipper Teas is setting itself up as the challenger to other black teas by encouraging people to cheat on their regular brand in its new TV campaign.
Weetabix explores 'savoury' flavours as it sets sights on Chinese consumers
Weetabix explores 'savoury' flavours as it sets sights on Chinese consumers
by Alex Brownsell
17 March 2014, 09:07AM
Weetabix is planning a new range of "savoury" flavours incorporating ingredients such as green tea and sesame seeds, to tie in with Chinese breakfast habits.

Also in the news
Three great ads Danny Brooke-Taylor had nothing to do with
by Thinkbox, 17 March 2014, 09:34AM
Haymarket launches Forever Sports magazine
by Maisie McCabe, 14 March 2014, 03:33PM
CHI retains £55m Argos ad account
by James Swift, 14 March 2014, 04:21PM

From the blogs

The Wall blog

Digital activism drives democracy in the 21st Century
Hugh Salmon
17 March 2014, 9:06AM
Is meditation the key to a creative brain?
Rachel Bull
17 March 2014, 8:26AM
Five things brands should be doing with Pinterest
Simon Robinson
17 March 2014, 8:11AM
18 reasons why people stay doing a job they hate
Rachel Brushfield
15 March 2014, 5:56AM


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