Monday 24 March 2014

Campaign Daily Fix - Evian's Spider-Man baby ad, WPP to buy majority stake in Cognifide, Tassimo, Gravity Road, ITV

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Latest news
Evian's next ad to feature baby Spider-Man
by Louise Ridley,
24 March 2014, 07:30AM
Evian's next ad to feature baby Spider-Man
Evian has revealed that the next ad in its baby series will feature a grown-up and baby version of the Spider-Man character from the upcoming film 'The Amazing Spider-Man 2'.
WPP to buy majority stake in Cognifide digital consultancy
by Maisie McCabe,
24 March 2014, 09:34AM
WPP to buy majority stake in Cognifide digital consultancy
WPP has agreed to buy a majority stake in Cognifide, a digital technology consultancy with clients such as Skype and Virgin Media.
Tassimo coffee maker launches EU-wide campaign
by James Swift,
24 March 2014, 11:51AM
Tassimo coffee maker launches EU-wide campaign
Tassimo, Mondelez's answer to the Nespresso machine, has released a pan-European ad campaign, its largest since launching a decade ago.
Gravity Road hires Joanna Osborn as head of creative services
by Maisie McCabe,
24 March 2014, 11:12AM
Gravity Road hires Joanna Osborn as head of creative services
Gravity Road, the content agency, has hired Joanna Osborn, the content business director at Bartle Bogle Hegarty London, in the new role of head of creative services.
Simon Cowell plays rainbow organ in ITV "entertainers" ad
by Louise Ridley,
21 March 2014, 05:00PM
Simon Cowell plays rainbow organ in ITV
Simon Cowell plays on a computer-generated organ and Dermot O'Leary and Keith Lemon have a pillow fight in the new ITV brand campaign, which launched on Friday 21 March.
Twinings picks Huffington Post to target women at work
by Louise Ridley,
24 March 2014, 11:26AM
Twinings picks Huffington Post to target women at work
Twinings, the tea brand, is aiming to "make work wonderful" for women through its first ever content partnership, a deal with The Huffington Post beginning today.
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Latest Work

Scottish Police Federation "Maggie" by Brain Candy Films
24 March 2014, 11:28AM
Scottish Police Federation
The Scottish Police Federation has released a series of tense online films showing the impossible situations faced by its officers. Brain Candy Films created three spots for the campaign, which is called "#itswhatwedo". Each film begins routinely but...
Channel 4 "Crabbie's Grand National Festival" by 4Creative
24 March 2014, 08:47AM
Channel 4
Channel 4's new campaign to promote the Crabbie s Grand National Festival retells the origins of the race with a punk makeover. The work, by 4Creative, energetically takes viewers back to the first-ever steeplechase between the love rivals Corneliu...
TK Maxx "Me. By me" by The Brooklyn Brothers
21 March 2014, 11:00AM
TK Maxx
The Brooklyn Brothers has created a TV ad for the TK Maxx spring/summer campaign that features ordinary shoppers. It charts the journey of TK Maxx customers with no modelling experience who turned up to casting sessions, were interviewed about the...

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