Campaign Daily Fix - Tesco mulls loyalty strategy, Marie curie ad brief, UK/US salary gap, SXSW

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Tesco mulls new strategy on loyalty by Maisie McCabe, 13 March 2014, 07:00AM Tesco has approached leading CRM agencies for input on its loyalty strategy at a time when the chief executive, Philip Clarke, is under pressure to rejuvenate the supermarket. Agencies line up for Marie Curie ad brief by Kate Magee, 13 March 2014, 07:00AM Marie Curie Cancer Care is putting its creative account up for pitch as it undergoes a period of strategic change. Intersnack calls Euro media pitch by Arif Durrani, 13 March 2014, 07:00AM Intersnack, the German food manufacturer that bought the UK's KP Snacks last year, has called a pan-European review of its €50 million media business. The account is currently handled by WPP's Primus in the UK. Be weird, have a purpose and other top tips from Austin, TX by James Swift, 13 March 2014, 07:00AM SXSW is a behemoth. The festival contributes more than $200 million to the economy of Austin, Texas (about half of what a city can expect to generate by hosting the Super Bowl), and its in­teractive strand has exploded. Gibney appointed CEO at FCB Inferno by James Swift, 13 March 2014, 07:00AM FCB Inferno, the agency that will encompass Inferno and the UK office of DraftFCB, will be led by Fraser Gibney as the chief executive. Report exposes UK/US salary gap by Amy Gravelle, 13 March 2014, 06:30AM Digital agency executives in North America were paid over 40 per cent more than those in Europe in 2013, according to a global salary report. A&E/DDB hires Dare's Hirst for planning role by Amy Gravelle, 13 March 2014, 06:30AM Adam & Eve/DDB has hired Nick Hirst, the joint head of planning at Dare, as the planning partner. Snowden urges SXSW to make internet safe by James Swift, 13 March 2014, 06:30AM Edward Snowden, the National Security Agency whistleblower, has called on the digital and developer communities to protect people's privacy in the absence of government legislation. RateSetter launches pitch to find first-ever creative agency by Louise Ridley, 13 March 2014, 06:30AM RateSetter, the peer-to-peer lending company, is seeking its first creative agency to develop a multimillion-pound campaign. Pick of the week Dulux, Bartle Bogle Hegarty 13 March 2014, 07:00AM Maisie McCabe gets emotional over the new Dulux spot: "In a beautifully shot ad with the feel of a feature film, Bartle Bogle Hegarty promotes the power of a paint job through a sweet love story." It was created by Martha Riley and Richard Glendennin... Turkey of the week Powwownow, The Refinery 13 March 2014, 07:00AM Ben Hall isn t impressed by Powwownow s ad: "I m not sure how many schoolgirls swap stories about the continence-calling habits of their dads, but the crumbling marriage of the child s parents and the speed at which her dad tries to escape suggest ... Also in the news Tribal Worldwide hires Jonathan Lovatt-Young to lead UX by Amy Gravelle, 13 March 2014, 08:40AM Industry plans to limit ads on illegal websites by Kate Magee, 12 March 2014, 12:30PM Facebook: 'People expect brands to treat them as individuals' #web25 by Nicola Mendelsohn, 12 March 2014, 12:00PM Women of Tomorrow: the judges give their verdict by Staff, 12 March 2014, 01:40PM 13 March's iPad edition How I Got Here with Thiago de Moraes - including exclusive video where he reveals his dream brand Adland's women have their say on equality Campaign talks to Vogue's publishing director Latest Jobs Senior Digital Project Manager £38000 - £45000 per annum, London Senior Account Director £45000 - £60000 per annum, City of London CRM/Account Manager £24,000 - £30,000, Warwickshire Integrated Producer £35000 - £40000 per annum, London Head of Strategy, Insight & External Relations COMPETITIVE + PRP + BENEFITS, London Bridge More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.