| How Karl Lagerfeld is changing the role of technology in fashion | | 28 March 2014, 8:30AM |  Karl Lagerfeld has just opened a new flagship London store and the brand looks to crack the UK marketplace by placing digital at its core. It is laying down a new vision of social shopping by placing iPad minis on clothes rails and iPads in the changing rooms, enabling customers to send a photo of themselves through social networks to seek a second opinion.
| | | | Managing the risk of your search engine marketing tactics | | 28 March 2014, 8:25AM |  Although you wouldn't immediately think so, Search Engine Marketing (SEM) and the popular board game Risk have a lot in common.
In the tactical game of Risk, victory or defeat is based on how the dice are rolled. Offensive and defensive strategies are based on the strength of your army and how many battles you're willing to lose before winning the war on that territory. Similarly, in SEM, victory for online marketing managers is decided on customer behaviour online and the strength of keywords. Just as you would in a game of Risk, online marketing managers must make sacrifices – only in this case they have to ask themselves how much they are prepared to lose in order to occupy a keyword position to win a customer and reach their ROI target.
| | | | Now is the time for customer engagement marketing | | 28 March 2014, 8:15AM |  Increasingly companies are seeing the value of what we as customers have to say about them – bad and good. Recent research commissioned by Verint and the Customer Contact Association (CCA)* has found that over two thirds of businesses are making a concerted effort to show consumers they are listening and acting on what consumers say.
| | | | Is the digital industry unprepared for further rapid growth? | | 27 March 2014, 2:20PM |  Based on last year's performance, 2014 is predicted to be a good year for the UK advertising industry with digital marketing at the forefront of growth. As development in this sector continues, the Emarketeers iSkills survey, has set out to understand what shape the digital marketing industry is in when it comes to skills, experience, resource and recruitment.
| | | | Apps and mobile web: which strategy will lead the future? | | 27 March 2014, 1:28PM |  Every business today needs a mobile presence to effectively reach and engage their audiences. Many brands are seeing mobile (both smartphone and tablet) visitors now constituting between a third and half of their overall digital interactions, yet a lot still struggle to embrace this omni-channel world and to create the best experiences across multiple platforms.
| | | | Five ways to make Facebook work for your brand | | 27 March 2014, 10:28AM |  Facebook continues to be an important platform in the world of marketing, and now more than ever is a necessary element of any advertiser's media mix. In its Q4 2013 earnings report, Facebook stated that more than one million advertisers are now looking to reach the 750 million+ users who visit the site each day.
| | | | The rise of the selfie | | 27 March 2014, 10:16AM |  Over the last week, the phenomenon of the #nomakeupselfie has generated £8 million in donations to Cancer Research. No one can have failed to notice the trend, we've been barely able to navigate our Facebook newsfeed for the images of make-up free women (and men). But what is most interesting for marketing professionals is that this was not a campaign started by Cancer Research themselves, but from the front room of a Stoke-On-Trent young mum.
| | | | | | | Has Google killed guest blogging? | | 26 March 2014, 10:44AM |  The keener eyed of you might raise an eyebrow that a guest blogger is tackling this topic, but over the past week guest blogging has come once again under scrutiny.
The industry chatter about the risks of guest blogging has been getting louder for more than a year. The first the warning shot was fired by Google's head of web spam Matt Cutts with his decay and fall of guest blogging post. Three months later and after a host of website penalties, it had become clear that guest posting was indeed a major risk if undertaken for the objective of SEO.
| | | | Seven myths about branded video content | | 26 March 2014, 10:20AM |  The top three branded ads of 2013 were shared 11.6m times. That is 11.6m people clicking on a button to tell a friend about a piece of marketing from a company. It is the sort of active engagement that brand wonders dream of and so it is little wonder that 70% of marketers now use video as part of their online marketing mix.
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